10 Ways Solution Providers Can Build A Top-Notch Marketing Program

1. Measure Success

This year, Powell said his department had a goal to use marketing to directly drive sales. To measure that, he said TekLinks developed a method for measuring marketing activities (such as blogs, events, web, etc.), then tracking how they progress into marketing-qualified leads, then sales-qualified leads and, ultimately, closed sales. Without doing that, Powell said it can be difficult to bring together correlation and causation.