Articles from Best Sales (trending on the web)

Too Many Options? Narrow It Down to Get the Sale Now

Too Many Options?  Narrow It Down to Get the Sale Now
By Mike Brooks, www.MrInsideSales.com
 
If you sell a product or service with many add-on’s and options or choices, then it’s easy for your prospect to get overwhelmed and want to “think about it.”  Many sales reps actually make it for harder for buyers to decide because they keep pitching (instead of closing) and so complicate the sale even further. 

How to Retain the Holiday Season's Shiny New Subscribers Post-Christmas

With so many festive promotions to offer during the holiday season, attracting new customers from Black Friday through the New Year isn't a problem for most email marketers. The true challenge is getting new subscribers to stick around after the holiday hype dies down. After putting effort into pulling in new customers for the holidays, the key to long-term success is retaining those new subscribers and fostering a strong customer relationship.

The Big 3 of Successful Sales

The Big 3 of Successful Sales   
By Daniel Matthews
Let’s get our sales ducks in a—you get the idea. Running an excellent sales operation is holistic.
We’re not just looking for a bunch of people in an office following scripts. That’s low morale. Nor are we looking for a bunch of people working only to better their own numbers. That’s poor company culture.
We want a rounded-out operation where people are part of a team with a common vision, while they are also experiencing individual success.

5 Ways to Drive Sales With Technology

5 Ways to Drive Sales With Technology
By Sona Jepsen
 
Sales situations tend to be inherently stressful. Whether clients are in the market for a new phone, TV, or car, anxiety and emotion are major factors in a purchasing decision. As a salesperson, it’s your job to put their minds at ease, make them feel in control, and ultimately drive a conversion. After all, companies don’t make clients feel valued — people do.

Email Marketing Master Class III: Advanced Segmentation

Segmentation has been a tried and true strategy in email marketing for years. Using basic contact information such as age, gender and location, marketers tailor messages for specific groups and offer targeted products and services to key demographics. But given today's technologies, this practice alone is seen as a merely elementary marketing strategy.

Social Santa: Give Your Brand the Gift of Followers this Holiday Season

Social will be top-of-mind for Internet retailers this upcoming holiday season. In fact, a recent Campaigner study found that 49 percent of Internet retailers already plan to prioritize social sharing to increase marketing effectiveness, and 71 percent say social integrations are key for successful email marketing campaigns. What kind of holiday cheer will these brands likely see from social media integrations?There’s a unique value to social campaigns.

Always Have This Close Handy….

Always Have This Close Handy….
By Mike Brooks, www.MrInsideSales.com
 
How many times do you get the objection, “Well, let me talk to my (partner, boss, manager, spouse, etc.)”?  In any kind of sale, this is one of the most common objections or stalls prospects use.  And they use it because sales reps don’t seem to have any effective come back to it.  Variations on this objection include:
“Let me run this by…”
OR
“I’ll have to get with….”
OR 
“Let me check with…”
OR

This place couldn’t survive without me… Not.

This place couldn’t survive without me… Not.
When I was 19, my dad made me production manager of his 75 employee kitchen cabinet manufacturing factory. Before I officially took the job I worked in the shop at each job, and set production standards based on what I could produce at each station.
On my first official day as boss, Ozzie, our superstar cabinet assembler (main guy in the most important position), came to me and asked for a 25¢ per hour raise. I went to my dad for advice and he said, “Give it to him, son.” So I did. 

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