Articles from Best Sales (trending on the web)

5 Email Marketing Resolutions to Ensure Success in 2016

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Ah, the beginning of another year is right around the corner.
With the holiday chaos nearly behind us, it’s time to look ahead and make plans to get the most out of 2016. For a marketer, the New Year is the perfect time to evaluate your overall strategy and determine what’s working and what’s not. Just as people promise to volunteer and hit the gym to better themselves, marketers should create New Year’s resolutions to better their brands as well. 

Softening Statements to Get Prospects Talking

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Softening Statements to Get Prospects Talking
By Mike Brooks, www.MrInsideSales.com
 
One of the objections I always get from sales people who don’t want to use scripts is that they sound so, well, like scripts.  I tell them that if they sound like they are reading them, sure, but if they internalize them and then deliver them naturally, then they don’t sound like scripts at all.  

A Marketing Carol: The Ghosts of Email Past, Present and Future

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Email marketing may not have been around when Ebenezer Scrooge and Jacob Marley were doing business, but since its birth in 1978, the tried and true marketing method has become a business of its own.
Considering email marketing's evolution, and given the season, we can use the haunts in the Charles Dickens Christmas classic to compare and analyze email marketing's major phases, and how its content and strategy have evolved over the years.
Read on to learn more about the ghosts of email marketing past, present and future and see what might be in store for 2016 and beyond.

I Want to Think About It” – Ten New Ways to Handle it!

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“I Want to Think About It” – Ten New Ways to Handle it!
By Mike Brooks, www.MrInsideSales.com
 
I know, we’ve already been through this objection, but sales reps always want more input on it so here it is:
The bottom line is that when someone says they want to think about it, it means they aren’t sold yet.  And it could very easily mean that they aren’t sold on your solution, and they never will be because they have something else in mind. 

Hire Salespeople Who Sell

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Hire Salespeople Who Sell
Excerpt from The Extraordinary Sales Manager 
By Tony Cole, President & CEO, Anthony Cole Training Group
 
We are quickly approaching the end of the year. In fact, many (and maybe most) would say the business year is as good as over. As you take stock of your team’s performance, what concerns you most? Is it the challenge of maintaining your company’s market share? Are you worried that your people are not selling? Are you concerned that they even have what it takes to sell?
 

It’s that time of year: “Call me back after the holidays.”

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It’s that time of year: “Call me back after the holidays.”
 
Humbug. Salespeople hate holidays.
 
Holidays are an excuse for decision makers to put buying decisions on hold. But the worst of them are the Christmas to New Year. “Call me back after the holidays,” and “Call me after the first of the year,” are two of the most hated phrases in sales. (They still rank behind “We’ve decided to buy from someone else,” “Your price is too high,” and “I want to think about it.”)

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