WHAT 2016 TREND IS DEFINING (OR REDEFINING) MARKETING?

WHAT 2016 TREND IS DEFINING (OR REDEFINING) MARKETING? One of the biggest trends I’ve seen in 2016 is that more marketers have decided to stop talking past their customers, and start talking to them. It’s what I like to call “Looking People in the Eye Digitally,” and it’s great to see people embracing the concept. ... Read more

How to Keep Lines of Communication Open at the Thanksgiving Dinner Table

Over the next couple months, many families around the world will be coming together around a table to break bread. The topic of politics, especially in the U.S. will be practically unavoidable while passing the mashed potatoes, but there are ways to facilitate friendly rules.
The post How to Keep Lines of Communication Open at the Thanksgiving Dinner Table appeared first on PON - Program on Negotiation at Harvard Law School.

What will humans look like in 100 years? | Juan Enriquez

We can evolve bacteria, plants and animals -- futurist Juan Enriquez asks: Is it ethical to evolve the human body? In a visionary talk that ranges from medieval prosthetics to present day neuroengineering and genetics, Enriquez sorts out the ethics associated with evolving humans and imagines the ways we'll have to transform our own bodies if we hope to explore and live in places other than Earth.

A political party for women's equality | Sandi Toksvig

Women's equality won't just happen -- not unless more women are put in positions of power, says Sandi Toksvig. In a disarmingly hilarious talk, Toksvig tells the story of how she helped start a new political party in Britain, the Women's Equality Party, with the express purpose of putting equality on the ballot. Now she hopes people around the world will copy her party's model and mobilize for equality.

Value Claiming in Negotiation

In most negotiations, we face two goals: claiming value and creating value. Value can be defined as anything you would like to get out a negotiation, whether it be more dollars, a consulting contract, a new rug, an end to conflict, and so on.
The post Value Claiming in Negotiation appeared first on PON - Program on Negotiation at Harvard Law School.

Math is the hidden secret to understanding the world | Roger Antonsen

Unlock the mysteries and inner workings of the world through one of the most imaginative art forms ever -- mathematics -- with Roger Antonsen, as he explains how a slight change in perspective can reveal patterns, numbers and formulas as the gateways to empathy and understanding.

How to Set Appointments that Stick

“When cold calling, how can our sales team make strong appointments that stick?”
Setting appointments have two common problems:
Initial interest (“No, thanks, we already have someone that takes care of that” etc)
Cancellations / No-Shows.
These two common sales challenges aren’t a byproduct of sales. They are a result of using improper sales techniques, methods and strategies.
In short, the sales person set the wrong goal for the sales call prior to picking up the phone, and, therefore, has guaranteed themselves a high failure rate.

How Dell Simplified Email Template Design to Improve Engagement

Having an efficient and effective direct marketing vehicle such as email is critical for the success of Dell’s sizeable direct business. Jessica is part of a team that continuously focuses on email user experience and channel optimization through efforts like responsive design, dynamic content and engaging content integration.

Help for kids the education system ignores | Victor Rios

Define students by what they contribute, not what they lack -- especially those with difficult upbringings, says educator Victor Rios. Interweaved with his personal tale of perseverance as an inner-city youth, Rios identifies three straightforward strategies to shift attitudes in education and calls for fellow educators to see "at-risk" students as "at-promise" individuals brimming with resilience, character and grit.

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