Inbox Equilibrium: How small businesses are making an impact in customer’s inboxes

Submitted by on

As small, local businesses begin to explore email marketing, they have approached it differently than professional marketers — and it’s working. Learn from how these businesses connect with customers and make an impact in the inbox.

On tennis, love and motherhood | Serena Williams and Gayle King

Submitted by on

Twenty-three Grand Slam titles later, tennis superstar Serena Williams sits down with journalist Gayle King to share a warm, mischievous conversation about her life, love, wins and losses -- starting with the story of how she accidentally shared her pregnancy news with the world.

Why the only future worth building includes everyone | His Holiness Pope Francis

Submitted by on

A single individual is enough for hope to exist, and that individual can be you, says His Holiness Pope Francis in this searing TED Talk delivered directly from Vatican City. In a hopeful message to people of all faiths, to those who have power as well as those who don't, the spiritual leader provides illuminating commentary on the world as we currently find it and calls for equality, solidarity and tenderness to prevail. "Let us help each other, all together, to remember that the 'other' is not a statistic, or a number," he says. "We all need each other."

SHOPPERS AS ADVOCATE INFLUENCERS

Submitted by on

Let’s face it… shoppers don’t become advocates and influence others in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they can download from the internet. Shoppers become advocate influencers because something about their experience with a brand influenced them first… and ... Read more

Science in service to the public good | Siddhartha Roy

Submitted by on

We give scientists and engineers great technical training, but we're not as good at teaching ethical decision-making or building character. Take, for example, the environmental crisis that recently unfolded in Flint, Michigan -- and the professionals there who did nothing to fix it. Siddhartha Roy helped prove that Flint's water was contaminated, and he tells a story of science in service to the public good, calling on the next generation of scientists and engineers to dedicate their work to protecting people and the planet.

Persuasive Parenting through Negotiation

Submitted by on

In his book How to Negotiate with Kids…Even When You Think You Shouldn’t (Viking, 2003), Scott Brown, a co-founder of the Harvard Negotiation Project at Harvard Law School, outlines a framework for dealing with your children using the principles of negotiation.
He identifies six principles of “persuasive parenting” that will allow you and your child to
The post Persuasive Parenting through Negotiation appeared first on PON - Program on Negotiation at Harvard Law School.

How fake news does real harm | Stephanie Busari

Submitted by on

On April 14, 2014, the terrorist organization Boko Haram kidnapped more than 200 schoolgirls from the town of Chibok, Nigeria. Around the world, the crime became epitomized by the slogan #BringBackOurGirls -- but in Nigeria, government officials called the crime a hoax, confusing and delaying any efforts to rescue the girls. In this powerful talk, journalist Stephanie Busari points to the Chibok tragedy to explain the deadly danger of fake news and what we can do to stop it.

Customer Time

Submitted by on

Customer Time
By Richard Libin, President, Automotive Profit Builders and author of the just released book “Who Knew?”
APB.cc, rlibin@apb.cc
Work on the customer’s timeframe. We’ve all experienced the high-pressure sale, the push to “buy now” before it’s too late! While many salespeople believe this approach works, stories abound of customers who simply walked away because they didn’t like the pressure.

Learning from the Failed Negotiations to Repeal and Replace Obamacare

Submitted by on

“It’s going to be so easy,” Donald Trump said this past October, referring to his plan to immediately repeal and replace the Affordable Care Act (ACA) if elected president. But, once in office, President Trump found healthcare reform to be much more difficult than he’d expected.
On March 24, after failing to win over enough votes
The post Learning from the Failed Negotiations to Repeal and Replace Obamacare appeared first on PON - Program on Negotiation at Harvard Law School.

Snapchat Do’s and Don’ts from HP’s session at MarketingSherpa Summit 2017

Submitted by on

Anyone who has used Snapchat knows that it’s a deeply personal platform — and a notoriously difficult nut for marketers to crack. Discoverability is difficult. Growth is an uphill battle. And, the casual and irreverent nature of the platform runs counter to the marketing strategies of many brands. At MarketingSherpa 2017, HP marketers Stef and Frank walked us through the company's Snapchat journey, from initial research, to securing buy-in, to testing their way into an authentic brand voice, to efficient content production, up to the recent evolution of HP’s Snapchat approach.

Pages