Evolving Stories from Marketed Communication To Co-Creation

THEME#7 OF POST SERIES ON HUMANIZING BRAND STORYTELLING Not all brand stories are created equal. Nor do they have the same social value. The traditional process of brand storytelling that uses advertising, collateral, digital etc., is a process owned and lead by a brand/business and their agency partners. Such forms of brand communication will usually attempt to […]

Conversation is the Ultimate Content

  Make your content focused on conversation instead of thinking of yourself as a media business like so many are now preaching. Instead think of your brand as the people who make it up, and change the focus from “Convince & Convert” to “Converse & Convert!” Content creates conversation between you and more importantly amongst others.  Remember, it […]

Introducing Marketing Academy for EMC Business Partners!

We just got back from our 3rd annual Global Partner Summit event, and all I can say is 'WOW!' What an incredible conference. For partners, there were so many big announcements and so much rich content, but one highlight that I am especially thrilled about is the brand new Marketing Academy for EMC Business Partners.

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