Marketing Automation: Moving past a batch-and-blast email strategy

Moving past a batch-and-blast email strategy can offer a few challenges along the way. Watch this video for a brief interview with Byron O’Dell, Senior Director, Demand Management, IHS, as he shares how IHS transformed to achieve persona-driven email marketing.

In an Increasingly Social World, Can You Predict Success? ~via @InsideCXM

  Success in any avenue of life, including the business world, is never a sure thing. Most of us grew up with the assurance that if we work hard and learn to excel, we will be successful. There’s no doubt that knowledge, skill, and competency does play a role in being a success—but do they guarantee […]

Dealmaking: Before You Sign on the Dotted Line

When times are tight, contracts are often broken. These days, parties on both sides of sales agreements are struggling to fulfill their promises, and contract workers are having trouble getting paid by their employers.

The result? Damaged relationships, lost business, and lawsuits. When you do manage to find new business partners in this climate, it can be tempting to rush through the contract-drafting process, file the document away quickly, and roll up your sleeves.

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