With all of the hard work you do to launch campaigns, why not leverage the information customers already have told you about themselves?

Read this MarketingSherpa Blog post for more about why customer segmentation practices can aid your marketing.

The best disruptors don’t make enemies.

William Ackman's Pershing Square filed to call a special meeting of Allergan shareholders in an effort to unseat six of the Botox maker's board members.

Cheniere Energy canceled next week's annual meeting, citing a lawsuit that accuses the company of improperly awarding stock to employees that today would be valued at more than $1 billion.

In their training, police and professional hostage negotiators are taught skills that will help them defuse tense situations over the course of long phone calls, such as engaging in active listening, determining the person’s emotions from his or her inflection, and trust building.
These crisis negotiators are being put to the test by young criminal suspects and others in crisis, whose first instinct increasingly seems to be texting rather than talking, according to an Associated Press article.