Forget Growth Hacking: For Non-Tech Startups, Slow and Small Is the Name of the Game

For a consumer product startup, finding early stage funding is only part of the equation. Even before you start racking up company purchases on credit or asking family for funding, every entrepreneur with a consumer product to bring to market must learn to manage expectations. It’s easily the biggest challenge, no matter how well your product tested or how many early partnerships have shown the market is eager for your big idea.

TED: Will Potter: The shocking move to criminalize nonviolent protest - Will Potter (2014)

In 2002, investigative journalist and TED Fellow Will Potter decided to take a break from his regular beat, writing about shootings and murders for the Chicago Tribune. He went to help a local group campaigning against animal testing: "I thought it would be a safe way to do something positive," he says. Instead, he was arrested, and so began his ongoing journey into a world in which peaceful protest is branded as terrorism.

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