Entrepreneurs Turn to a New Source of Funds: Neighbors

By Nicole Hong It's the kind of story people hear all the time.Two years ago, Rick Stender found out that a local business he liked—a custom-bike maker—was in big trouble. The shop needed money to import extra bike parts for the holiday rush. And banks wouldn't extend any credit to such a young company.Many people would have tried to give the store some extra business by buying a new bike, or urging friends to stop in. Many others would have simply shrugged.Mr. Stender wrote a check for $20,000.The loan helped the shop, Affordabike, weather the holidays.

Small Firms Put New Twists on Co-working

By Amy Westervelt Small companies are finding new ways to make co-working pay off.The practice of sharing office space with other businesses has boomed in recent years—mostly as startups look to cut down on overhead and get a chance to brainstorm with their peers.But as the concept of co-working gains traction, small firms are starting to put new spins on it.

Team Sports Can Build Team Spirit

By Barbara Haislip If you work for a small company, it helps to enjoy playing sports.Companies of all sizes arrange for their employees to participate in office-related sports. But at small companies, those pastimes can become an obsession. When businesses have just a handful of employees, everyone is expected to get involved, instead of just select die-hards.

Running a Business From Your Phone

By Chuck Green Can you run an entire business from the palm of your hand?Some entrepreneurs are giving it a shot.For these early adopters, mobile gadgets like smartphones and tablets don't just help them do their work—they're the backbone of the business. Entrepreneurs use them to do everything from ringing up sales to creating pitches and promotional videos to coordinating far-flung employees.Of course, that kind of extensive setup won't work for every small business.

How to Make a Great Local TV Commercial

By Alina Dizik Local commercials can come across as cheap, amateurish and downright goofy.But those are their good points.Big national brands can spend a lot of money on commercials that are almost as entertaining as the shows they interrupt—big casts, continuing story lines and stellar production values.Small businesses can't afford any of that. So how do they fill 30 seconds without breaking cardinal rules of marketing, like not boring viewers and not overloading them with information?The answer, say marketing experts, is to embrace the limitations of local ads.

Franchises Study Buyers' Personal Lives

By Neil Parmar Franchisers have always taken a close look at buyers' finances. Now they're peering deeper into their personal lives, too.Many chains are using tools like online personality assessments to get a picture of what these aspiring franchisees are like and how strong they'd be as owners. They're scrutinizing candidates' social-media presence to see what kinds of things they post.

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