Almost half of all emails are opened on mobile devices, according to Litmus research. That’s definitely big – especially since it was just three years ago that Litmus found only 10% of emails were opened on mobile. So what can you do to capitalize on this drastic shift?

Read on to learn more from Justine Jordan, Marketing Director, Litmus, who shared tips you can use to optimize subscribers' experience through mobile email for better conversion at MarketingSherpa Email Summit 2014.

Just about every business owner recognizes the importance of using social media. To that end, they arrange for web sites to be built, have accounts on all the major social networking sites, and regularly post information about what their businesses are offering and doing. While that’s fine, these efforts are still relying mainly on pushing information toward […]

For the past couple years, I’ve followed one rule that I thought would help me break down barriers and build strong relationships more quickly.
Before I got off any call, I would always ask people how I could help them. In my mind, it was simple. I like building relationships that are meaningful — not just transactional — and some of the most valuable partnerships and client opportunities have materialized because I helped someone and formed a trusting relationship.

For the next 18 years, 10,000 people per day will turn 65 years old, and (presumably) retire shortly thereafter. While this graying of the Boomer generation certainly has implications for health care and social policy, it may have even more significance for the nature of the workforce and the job of the manager. Here are three steps you can take now to get ready.

Competition exists in every field, and, believe it or not, can actually be good for your venture.