What Is Next For Content Marketing?

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There may be no hotter debate in marketing today than the role of content in a business’s marketing strategy. Terms like brand journalism have popped up as the want, need or perhaps necessity to move beyond “Business Blogger” has become paramount to make content marketing more significant than just articles on a website.

All That Glitters Is No Longer Gold – Shylock Trojan Gang Hit by Takedown

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An international law enforcement operation has struck a major blow against the gang behind Shylock, one of the world’s most dangerous financial Trojans. The takedown, which was led by the UK National Crime Agency, resulted in the seizure of command and control (C&C) servers, in addition to domains that Shylock uses for communication between infected computers.

Secret Formula for Success: Leveraging Promotions for the Win-Win

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Last Saturday, I spent a few hours scouring department stores for “that just right pair of black flat shoes” needed for an upcoming networking event. On the third stop, there was a large sign reading “Buy One – Get One Half Off”. Now, I didn’t NEED two new pairs of shoes, but after finding those black flats and a pair of sandals, you would have been hard pressed convincing me otherwise. And when I saw the same offer on workout socks, I felt like I had won the shoe shopping lottery!

5 Reasons Your Business Credit Scores Don’t Get You the Credit You Need

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When you apply for a new credit line or request a credit limit increase for your business, suppliers, creditors and lenders want to see how your company has handled its existing credit obligations in the past. This enables them to determine if they should approve your request and to help determine what terms they should offer.

How to Encourage Customer Loyalty in Your Small Business and Why It’s Critical to Your Success!

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You’ve probably heard the adage that “keeping an old customer is cheaper than converting a new one.” But just how much cheaper is it? According to survey data presented in the new SCORE Infographic out this month, securing a new customer is six to seven times more expensive than keeping an existing one. And loyal customers are worth up to 10 times the amount of their first purchase!

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