[VIDEO] Cannes CMO Interview: Dunkin' Brands' John Costello

Dunkin' Brands runs on mobile. That's the message from Global Marketing and Innovation Officer John Costello, a seasoned marketing executive who has been in that post for a year and at the company for five years, after previously heading up marketing at Home Depot. He's put mobile at the core of Dunkin's consumer-engagement efforts, pointing to its "single-screen strategy with mobile at the center of that" as the best way to reach its "authentic," "multi-viewing" customers. "For a brand on the run, mobile is perfect."

How Do You Tap Into A Niche Audience?

All diehard fans of indie music share the same fear — that their favorite bands will become wildly popular. Mainstream success triggers a downward spiral. Commercialism sucks out everything that was once pure and original. When a former indie darling starts singing corporate jingles, fans hear funeral bells.

The Marketing Destination Has Changed As Ad Clicks Pointing Outside Of Facebook Are On The Rise

The online marketing space is always in flux, and the last two years have seen a significant investment by brands to drive engagement inside many properties, including Facebook and YouTube. This influx of advertising money contributes significantly to the bottom line of these websites, especially Facebook, but marketing spends have a habit of moving around. Recent research from the Jun Group suggests the trend is moving away from engagement inside social networks and back towards brand owned digital properties.

Is Bigger Better?

At the end of the recession, growth slowed, and companies were sitting on cash. As a result, there was a flurry of acquisitions. Some large and notable M&A activity in this period were the deals for Kraft/Cadbury, Dow/Rohm and Haas, Pfizer/Wyeth, and Merck/Schering-Plough.

Gartner Forecasts Tablet Shipments Will Overtake PCs In 2015

Forecasting 2.4 billion traditional PCs, tablets, ultramobile and mobile phone unit shipments in 2014 and tablet unit shipments overtaking PCs in 2015, Gartner recently released their Worldwide Traditional PC, Tablet, Ultramobile and Mobile Phone Shipments to Grow 4.2 Percent in 2014.

What Cloud Computing Customers Want: Clarity, Simplicity, Support

The lines between cloud providers and cloud consumers keep getting fuzzier every day. Many enterprises are engaged in both offering services through their own clouds, as well as subscribing to cloud services from public providers. To meet the consumption side of the equation, there is now a mega-industry of public cloud service providers that are aggressively competing for this online market. Vendors within this mega-industry are overwhelming customers with a bewildering assortment of pricing plans and service level agreements.

No One Is Paying Attention To They Way Wireless Companies Could Destroy Internet Freedom

Over the past few months, there's been a lot of anger, debate, and misinformation regarding the FCC's plans for net neutrality. Since the FCC introduced a proposal that would essentially prioritize some internet traffic over other traffic, something net neutrality advocates fear could ruin the internet. But the irony is the debate around net neutrality largely ignores the wireless industry. As much of our computing shifts to mobile devices like smartphones and tablets, wireless carriers are increasingly becoming the primary gatekeepers to the web.

The Best Tech Company Logos Out There

A good logo can help skyrocket a company's name-brand recognition and success. (A bad one, on the other hand, can embarrass it).  We've put together this list of the best, most beautiful logos, spanning from startups to more-established companies.  Let us know in the comments if we skipped any other great ones.Let's start with some startups. Hotel Tonight's logo doubles as a bed and an "H." We like Jelly's logo not only because it's bright and recognizable, but because it cleverly doubles as a jellyfish and a brain.

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