The Radical Idea: Customer-first marketing prioritizes customer experience over upsells

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I stopped by Barnes & Noble on Sunday, early enough that our open-air mall — St. Johns Town Center — was nice and quiet. It was a more pleasant experience than simply buying on Amazon.com. Got Starbucks for my daughter and hung out with her in the café. Purchased a Harry Potter book for her. Bought myself those chunky Sunday editions of The Florida Times-Union and The New York Times.

It was a more pleasant experience than Amazon.com…until I got to the cashier. Because that’s when I got hit by the dreaded upsell.

How to design a library that makes kids want to read | Michael Bierut

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When Michael Bierut was tapped to design a logo for public school libraries, he had no idea that he was embarking on a years-long passion project. In this often hilarious talk, he recalls his obsessive quest to bring energy, learning, art and graphics into these magical spaces where school librarians can inspire new generations of readers and thinkers.

No one should die because they live too far from a doctor | Raj Panjabi

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Illness is universal -- but access to care is not. Physician Raj Panjabi has a bold vision to bring health care to everyone, everywhere. With the 2017 TED Prize, Panjabi is building the Community Health Academy, a global platform that aims to modernize how community health workers learn vital skills, creating jobs along the way.

CUSTOMER EXPERIENCE AND SOCIAL INFLUENCE

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We are social animals. What others do does have some influence on us one way or the other. When we listen to someone because the person doing the talking is someone we trust—that’s where social influence starts. We’ll even buy a product based on the fact that others seem to think it’s great. But it’s ... Read more

What Do Women Want?

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What Do Women Want?
By Jennifer Libin, Sales Director, Automotive Profit Builders
Did you know that we live in a “Sheconomy?”  Like it or not women plan and coordinate the finances in the majority of U.S. households. They are the primary decision-makers, they manage household expenses, and in essence they are the bankers that control the purse strings or the proverbial “checkbook.”
The facts speak for themselves. Women purchase:
93 % of a family’s food and pharmaceuticals
92% of all vacations
 91% of all new homes
85% of all consumer products

Four Obstacles to Learning from Negotiation Simulations

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Participants will learn from a simulation only if they buy into the premise of the game. The following are the most common obstacles to a successful interactive negotiation training.
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London, England

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About the On-Site Faculty Member
The on-site instructor for this workshop will be Samuel (Mooly) Dinnar. Dinnar is an instructor with the Harvard Negotiation Institute, a strategic negotiation advisor, and an experienced mediator of high-stakes complex business disputes, with more than 25 years of international experience as an entrepreneur, executive, board member and venture capital investor.
In
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