The longer you’ve been doing something, the better you get, right? That’s the ideal for most of us. But no matter how long you’ve been an email marketer, there are always bad habits you can fall prey to. Read the three common bad habits discussed in this post to see if they’re ones you need to break.

Marketers love re-targeting, and it’s a pretty natural, if misguided, instinct. This person bought something, or looked at something, they seemed happy enough about buying it, so let’s not let the party end without getting them to buy even more. We all experience it as consumers. Spend a few hundred dollars on a new phone, ... Read more

You may have noticed an interesting trend that has recently picked up steam.
Buyers are looking less for experts (this is not an excuse to NOT be an expert, by the way) and they’re increasingly looking for peers.
They want someone is equal to them and at the same level as them, even if they hold different titles from the person they’re buying from.
Here are two important steps you need to consider if you want to be perceived as a peer and build trust with your customers:
1) It All Starts With Mindset 

What are our screens and devices doing to us? Psychologist Adam Alter has spent the last five years studying how much time screens steal from us and how they're getting away with it. He shares why all those hours you spend staring at your smartphone, tablet or computer might be making you miserable -- and what you can do about it.

Unlike the hit HBO show with dragons, dire wolves and white walkers, winter is not coming for email marketing. Like the various kings and queens of a well-loved land, there’s no shortage of platforms and providers vying for the marketing throne. Although social media and smartphones have threatened to drown out its effectiveness like a pack of Wildlings, email has risen again harder and stronger than ever before as the preferred marketing channel.