How brand marketers hitched a ride on the solar eclipse in social media marketing

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Every few years, everyone everywhere stops what they’re doing to watch the BIG THING that is happening, whatever it might be — the OJ Simpson trial, balloon boy or, most recently, last Monday’s (moon-day’s) total solar eclipse.

Take tips from the brand marketers featured in this post on how to stand out from the crowd and grab customers' attention through social media trend jacking.

Can a robot pass a university entrance exam? | Noriko Arai

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Meet Todai Robot, an AI project that performed in the top 20 percent of students on the entrance exam for the University of Tokyo -- without actually understanding a thing. While it's not matriculating anytime soon, Todai Robot's success raises alarming questions for the future of human education. How can we help kids continue to do the things that humans can do better than AI?

Why we need to end the era of orphanages | Tara Winkler

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Could it be wrong to help children in need by starting an orphanage? In this eye-opening talk about the bad consequences of good intentions, Tara Winkler speaks out against the spread of orphanages in developing countries, caused in part by foreign donors, and details the harm done to children when they are separated from their families and left to grow up in institutions.

Fun, fierce and fantastical African art | Wanuri Kahiu

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We're so used to narratives out of Africa being about war, poverty and devastation, says TED Fellow Wanuri Kahiu. Where's the fun? Introducing "AfroBubbleGum" -- African art that's vibrant, lighthearted and without a political agenda. Rethink the value of all that is unserious as Kahiu explains why we need art that captures the full range of human experiences to tell the stories of Africa.

The Negotiation Process in China

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With its booming economy and growing international consumer influence, the role of negotiation in international business is more important than ever and negotiation skills appropriate for China are in high-demand. Here are a few negotiation tips to help you successfully navigate your next round of business negotiations in China.
The post The Negotiation Process in China appeared first on PON - Program on Negotiation at Harvard Law School.

Cognitive Biases in Negotiation and Conflict Resolution – Common Negotiation Mistakes

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Negotiators planning to engage in conflict resolution in a personal or business disputes should be aware of cognitive biases in negotiation, particularly when your dispute is being decided by a judge. Before doing so, you should consider carefully what psychologists, political scientists, and legal scholars have learned about judges from negotiation research and social science:
The post Cognitive Biases in Negotiation and Conflict Resolution – Common Negotiation Mistakes appeared first on PON - Program on Negotiation at Harvard Law School.

Right of First Refusal: A Potentially Win-Win Negotiation Tool

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Looking for ways to get more value out of your sales negotiations? You may be able to do so by negotiating a right of first refusal.
A right of first refusal, also known as a matching right or right of first offer, is a contractual guarantee that one party to a business deal can match
The post Right of First Refusal: A Potentially Win-Win Negotiation Tool appeared first on PON - Program on Negotiation at Harvard Law School.

BRAND VS REPUTATION

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The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Both concepts have a major influence on how your business is perceived, but your brand is only ... Read more

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