Who belongs in a city? | OluTimehin Adegbeye

Underneath every shiny new megacity, there's often a story of communities displaced. In this moving, poetic talk, OluTimehin Adegbeye details how government land grabs are destroying the lives of thousands who live in the coastal communities of Lagos, Nigeria, to make way for a "new Dubai." She compels us to hold our governments and ourselves accountable for keeping our cities safe for everyone. "The only cities worth building, indeed the only futures worth dreaming of, are those that include all of us, no matter who we are or how we make homes for ourselves," she says.

Ask MarketingSherpa: Copywriting for non-native English speakers

We get a lot of questions from MarketingSherpa newsletter subscribers, and we’re always happy to offer some advice to help their marketing career. In this blog post, we answer a reader’s question about developing outstanding copywriting even though he’s a non-native English speaker.

What it feels like to see Earth from space | Benjamin Grant

What the astronauts felt when they saw Earth from space changed them forever. Author and artist Benjamin Grant aims to provoke this same feeling of overwhelming scale and beauty in each of us through a series of stunning satellite images that show the effects human beings are having on the planet. "If we can adopt a more expansive perspective, embrace the truth of what is going on and contemplate the long-term health of our planet, we will create a better, safer and smarter future for our one and only home," Grant says.

Would you live in a floating bubble in the sky? | Tomás Saraceno

In a mind-bending talk that blurs the line between science and art, Tomás Saraceno exhibits a series of air-inspired sculptures and installations designed to usher in a new era of sustainability, the "Aerocene." From giant, cloud-like playgrounds suspended 22 meters in the air to a balloon sculpture that travels the world without burning a single drop of fossil fuel, Saraceno's work invites us to explore the bounds of our fragile human and terrestrial ecosystems. (In Spanish with English subtitles.)

How to Increase Your Closing Percentage

How to Increase Your Closing Percentage
by Mike Brooks, Mr. Inside Sales
Let me ask you a question: Do all of your leads end up buying?
Of course not.
Next question: Out of ten leads that you set up to pitch a demo to, how many of those ten end up buying?
If you said “two” then you are at the industry average. Now consider what that really means: It means that out of ten closes you attempt, eight are not going to buy!

Customer-first Marketing Strategy: The highest of the five levels of marketing maturity

What’s your top marketing challenge right now? Generating traffic and leads? New business development? Producing engaging content?

Every organization is on a marketing maturity path toward more strategic marketing that addresses these challenges at a fundamental (not just surface) level.

How far along is your organization on that path? And what steps do you need to take to move to the next step? Read on for a quick snapshot of the progression.

GROWTH HACKING…

“Growth hacking refers to a set of marketing experiments that lead to growth of a business. So it happens that growth hacking is usually about social media, viral marketing and other relatively novel marketing methods. And none of these methods can be done without tools. How to go about it? What tools will help you? ... Read more

Kelman Seminar: What is Dignity? Narratives of Karama in the 2011 Arab Spring Uprisings in Egypt

The Herbert C. Kelman Seminar on International Conflict Analysis and Resolution presents:
What is Dignity? Narratives of Karama in the 2011 Arab Spring Uprisings in Egypt
with
Dr. Zaynab El Bernoussi
Fulbright Visiting Scholar, Weatherhead Center for International Affairs
Assistant Professor of International, Al Akhawayn University
 
Monday, September 25, 2017
4:00 – 5:30 PM
CGIS South, Room S-250
1730 Cambridge Street
Cambridge, MA
About the talk:
Dignity

How to build a company where the best ideas win | Ray Dalio

What if you knew what your coworkers really thought about you and what they were really like? Ray Dalio makes the business case for using radical transparency and algorithmic decision-making to create an idea meritocracy where people can speak up and say what they really think -- even calling out the boss is fair game. Learn more about how these strategies helped Dalio create the world's most successful hedge fund and how you might harness the power of data-driven group decision-making.

How young people join violent extremist groups -- and how to stop them | Erin Marie Saltman

Terrorists and extremists aren't all naturally violent sociopaths -- they're deliberately recruited and radicalized in a process that doesn't fit into a neat pattern. Erin Marie Saltman discusses the push and pull factors that cause people to join extremist groups and explains innovative ways of preventing and countering radicalization.

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