Mobile Interaction: Website or app? Optimize for both

One great upside when it comes to digital marketing is that it is data-rich and very testable, allowing you to optimize your efforts. A challenge that goes along with this opportunity is that marketers have to choose where to spend their testing and optimization budget to achieve the maximum impact on the bottom line. This MarketingSherpa Blog post explains how focusing on user behavior can help to optimize the customer experience across all devices, from desktop computers to smartphones.

VMware Rolls Out vCloud Air Enhancements

Despite being the home of virtualization, one of the core technologies on which the cloud is built, VMware had, until recently, been a little slow building a credible cloud offering. Its vCloud Air family of products however changed this and started to offer some real cloud-value, especially to customers that already lived [...]

Next Generation Authentication: Meeting the Needs for Today’s Service-Oriented IT

Next generation authentication solutions are being designed and introduced as a reaction to a number of interconnected IT megatrends. These trends have created a situation in which traditional authentication solutions don’t meet enough of the demands of changing IT service delivery. The rise of mobile computing, delivery of IT services through a mixture of on-premise…
The post Next Generation Authentication: Meeting the Needs for Today’s Service-Oriented IT appeared first on Speaking of Security - The RSA Blog and Podcast.

“Life isn’t about Finding Yourself. Life is about CREATING Yourself.” #RonR

The title of this post is a George Bernard Shaw quote I employ with my daughters in the hopes I will impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans will allow. How many times have you heard that some ... Read more

Coaching in a Vacuum vs. Coaching with Context

by Gary CohenCoaches should help you devise organizational strategies that fit your competencies, capabilities, and capacity. Further, coaches should help you assess and establish the roles and responsibilities of each team member as you seek to accomplish the strategy’s actions and objectives. Coaches can and should help you capture, communicate, and even shape your organization’s culture, too.The post Coaching in a Vacuum vs. Coaching with Context appeared first on Elements of Leadership.

You are what you share

I have a friend who can always be counted on to have a great book recommendation handy. Another who can not only tell you the best available movie currently in theatres, but confidently stand behind his recommendations. And some people are eager to share a link to an article or idea that’s worth reading. Most ... Read more

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