Infosys invests $15M in a DreamWorks Animation-related tech startup

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IT major Infosys Ltd has invested $15 million (Rs 94 crore) in an unnamed firm related to NASDAQ-listed DreamWorks Animation, as per separate media reports citing the company’s chief Vishal Sikka. Speaking at the Goldman Sachs Technology and Internet Conference held at San Francisco on Tuesday, Sikka said this unit has brought its animation technology [...]

Stop Data Misuse, Speed Data-Driven Innovation

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by Jennifer Zaino Like most companies, yours probably has in place information governance policies to govern the use of the data you collect to ensure compliance with internal and external privacy, and security requirements. Likewise, your business is apt to have a tool-belt of technologies on hand to monitor and log activity around that data,…
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Change: A constant in long-term marketing plans

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But long-term plans are only as good as the potential changes they will help you handle. For instance, as you develop your plan, consider the host of unexpected events that can happen that would alter your path. Examples include: business changes such as mergers, acquisitions and spin-offs; market dynamics changes; organizational changes; corporation priorities; and leadership changes.

Content Marketers Should Adopt Newsroom Habits

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By now, it’s clear that what it means to be a marketer has changed. As a discipline, marketing is more data-driven, more dependent on technology, more accountable to outcomes. But the nature of the work has also changed. Yesterday’s campaign-driven projects with their long lead times, well defined scope and clearly delineated beginnings and ends ... Read more

A Fresh Prospecting Approach for You

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Like you, I get calls every week from inside sales reps trying to sell me their products and services.  I used to just hang up on them, noting that I wasn’t missing much as most inside sales people are just not that good at engaging, listening, building rapport, etc.  Lately, however, I’ve been listening more, realizing that I can learn just as much from a bad call as I can from a good one.  Recently, I received a qualifying call from an appointment setter, and it turned out to be a fresh approach I’d not heard before.  It also wasn’t that bad…

Midsized companies to the cloud: tough, but worth it

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For midsized companies, moving to the cloud isn’t easy. Midsized organizations — generally defined those employing anywhere from 50 to 500 people — lack the massive IT departments (or budgets) of large enterprises. Nor do they see the potentially high savings enjoyed by much smaller businesses. On both points, they’re somewhere in the middle.

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