The Two Most Important Qualifiers (And How to Ask For Them)

Based on my last article “A Fresh Prospecting Approach for You,” many people are wondering what the two most important qualifiers are for any given sale.  That’s a good question, and I’ll tell you that over the years I think they have changed.  In the past, budget was the big stumbling block and the issue that sales reps really needed to drill down on.  Now don’t think that budget isn’t important – it is! – but now with pricing being so transparent on websites and across social media, I don’t think that budget qualifies anymore as one of the “Big Two” qualifiers. 

How Health Warrior Is Marketing Chia As The Superfood Of The 21st Century

I recently spoke with Shane Emmett, the CEO of Warrior, about the marketing of a successful helath food startup. The short answerL an influential book on nutrition, three determined former college athletes, and an almost forgotten, nutrient-packed seed. Marc E. Babej: Chia seeds, the main ingredient in your food bars, were almost unknown as an […]

Apple sued for poaching car battery engineers

Apple has been sued by electric car battery maker A123 Systems for poaching five of its employees to help set up a large scale battery division.Apple “embarked on an aggressive campaign” to poach employees from A123 to set up a battery division in June last year, the company said in a suit filed against Apple.The lawsuit adds fuel to reports that Apple has been developing an electric car in secret and has several hundred employees working on the project.To read this article in full or to leave a comment, please click here

Microsoft OneNote for beginners: Everything you need to know

OneNote is the best Microsoft program from you’re probably not using. If you’ve ignored the digital note-taking app because, well, it’s Microsoft, or because you thought “the last thing I need is more software,” then it’s time to reconsider.
Microsoft has liberated its digital notebook from Office and put it just about everywhere: Mac, iOS, Android, Chrome, and of course Windows. Read on to discover everything you need to know to start creating a paperless life with OneNote.Who should use OneNote 

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