Email Summit 2015 According to Twitter: Your peers share their key takeaways from Day 1 on engaging, empowering and serving customers

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If you weren’t able to attend MarketingSherpa Email Summit, your peers have come to the rescue. We’ve curated some of the top and most interesting tweets from Day 1 to recap some of the key takeaways other email marketers felt valuable enough to share with their Twitter audiences.

Romina Libster: The power of herd immunity

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How do vaccines prevent disease -- even among people too young to get vaccinated? It's a concept called "herd immunity," and it relies on a critical mass of people getting their shots to break the chain of infection. Health researcher Romina Libster shows how herd immunity contained a deadly outbreak of H1N1 in her hometown. (In Spanish with subtitles.)

A Role for Negotiation in Promoting Women’s Rights and Security in the Middle East and North Africa

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The Program on Negotiation at Harvard Law School is pleased to present:
A Role for Negotiation
in Promoting Women’s Rights and Security
in the Middle East and North Africa
with
Hibaaq Osman
Founder and CEO of Karama
 
Wednesday, March 11
2:30 – 4:00 PM
Hauser 104
Harvard Law School campus
Free and open to the public.
 
About the Speaker:
Somali born Hibaaq Osman is the founder of the NGO Karama. Karama, which means

Negotiation and Leadership Skills: Jerry Brown Re-Frames a Deal at High Speed

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Negotiation skills and leadership techniques often go hand-in-hand in creating win-win deals for negotiators and their counterparts. In trying to fund the US' first-ever high-speed rail line in California, Democrat Jerry Brown has employed a variety of different negotiation strategies and leadership styles to bring the parties to the table to work towards an agreement.

Are You Making Too Many Contact Attempts?

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Are You Making Too Many Contact Attempts?
Sales Question: "How many attempts should I make to connect with a prospect before moving on?"
 
SalesBuzz Answer: By Michael Pedone
I’ve read statistics that says it takes 6, 12 even 18 attempts to reach a prospect. But here’s the thing, I don’t use one rule across all lead types.
I believe it is best to analyze the lead to determine how much time and effort you will put into getting that prospect on the phone. 

Can Mediation Settle the James Brown Dispute?

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Back in 2000, James Brown, the legendary “Godfather of Soul,” signed a will leaving most of his estate—valued up to $100 million—to provide scholarships to needy children. In an audio tape, the musician explained that he hoped to cement his legacy with these good deeds. In the will, Brown also set aside scholarship funds for

James Baker: The Man Who Made Washington Work

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The PON Film Series is pleased to present:
James Baker:
The Man Who Made Washington Work
Join us for a screening and discussion with
writer and director Eric Stange,
moderated by Professor James Sebenius, Harvard Business School
 
Wednesday, March 11, 2015
7:00 PM
Langdell Hall South, Harvard Law School
Free admission; public welcome. Refreshments will be served.
 
About the film:
Narrated by Tom Brokaw, James

Three Takeaways on Customer-centric Marketing from Email Summit 2015 Media Center

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One of the biggest focuses of Email Summit 2015 is one that is crucial to marketers everywhere — customer-centric marketing.

After the first day of Summit, Courtney Eckerle, Manager of Editorial Content, and Daniel Burstein, Director of Editorial Content, both of MarketingSherpa, sat down in the 2015 Email Summit Media Center and discussed what they have learned from presenting companies about customer centricity.

Khalida Brohi: How I work to protect women from honor killings

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Nearly 1000 "honor" killings are reported in Pakistan each year, murders by a family member for behavior deemed "shameful," such as a relationship outside of marriage. When Khalida Brohi lost a close friend to the practice, she resolved to campaign against it. Yet she met resistance from an unlikely source: the very community she hoped to protect. In this powerful, honest talk, Brohi shares how she took a hard look at her own process, and offers sharp insights for other passionate activists.

Rob Knight: How our microbes make us who we are

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Rob Knight is a pioneer in studying human microbes, the community of tiny single-cell organisms living inside our bodies that have a huge — and largely unexplored — role in our health. “The three pounds of microbes that you carry around with you might be more important than every single gene you carry around in your genome,” he says. Find out why.

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