18 clouds in 5 buckets: The 5 different kinds of marketing clouds

VB Insight:In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place, in one system of record, with one unified profile of your customers, and one unified, simple user interface to control it all. At least, that’s the theory. To find and report the reality, we recently released […]

Microsoft comes right out and says backup software is dead

When you run a cloud, everything looks like it's approaching boiling point Microsoft's been making lots of noise lately about its send-your-snapshots-to-the-cloud service Azure Site Recovery. But now it's come right out and said it: Redmond reckons backup software deserves to die.…

Twitter storms Mobile World Conference to capture hearts and minds of developers

Gaming execs: Join 180 select leaders from King, Glu, Rovio, Unity, Facebook, and more to plan your path to global domination in 2015. GamesBeat Summit is invite-only -- apply here. Ticket prices increase on March 6 Pacific! BARCELONA, Spain – Twitter may not have had an official booth at Mobile World Congress this year, but in many ways it felt like the […]

Syncsort acquires Williams Data to boost mainframe-Splunk integration

Syncsort, Inc., one of the most durable independent software vendors, has acquired U.K.-based William Data Systems as part of its campaign to help enterprise mainframe users leverage the power of modern Big Data technologies to make more efficient use of their … Continue reading →

What Types of Content do Federal Decision-Makers Want?

The federal marketing landscape is changing. The days when a sales slick was enough to peak a prospect’s interest in your products and services are long gone. And if your prospects even have the opportunity to attend events, they don’t want your handouts. So what do they want? To answer this question, Market Connections and…
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The post What Types of Content do Federal Decision-Makers Want? appeared first on FedPulse.

Social Media: Mellow Mushroom’s tips for engaging Facebook followers

Recently, MarketingSherpa spoke with the marketing team at Mellow Mushroom for a case study on the brand's creative and engaging email marketing. We also talked about Mellow Mushroom's Facebook strategy and important tips for all marketers in any vertical. Read on for some helpful hints and top takeaways for how any brand and apply the creative messaging that Mellow Mushroom disseminates on Facebook to your own efforts.

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