Omni-channel Marketing: How do you define the term?

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Omni-channel marketing is one of the latest buzzwords showing up in industry publications, content marketing pieces and presentations. To help put a definition behind this industry buzzword, in this MarketingSherpa Blog post, we reached out to three marketing thought leaders to get their insight into just what omni-channel marketing means.

Leadership Qualities for a Negotiation in Crisis

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The prospect of a Greek default on its euro-denominated debt has negotiators in Europe scrambling to come up with yet another negotiated agreement to stave off bankruptcy and financial chaos. What negotiation strategies and leadership qualities have the euro-zone leaders shown during the Greek financial crisis?

Peacebuilding Negotiation Strategies in International Negotiations

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Policymakers, practitioners, and academics have seized on the need for peacebuilding negotiation strategies in international negotiations to be as complex and adaptive as the societies within which they work.  As a result, there are loud calls for “whole of government” or “whole of community” approaches that cross traditional sectoral boundaries.  The problem is that these

Gary Haugen: The hidden reason for poverty the world needs to address now

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Collective compassion has meant an overall decrease in global poverty since the 1980s, says civil rights lawyer Gary Haugen. Yet for all the world's aid money, there's a pervasive hidden problem keeping poverty alive. Haugen reveals the dark underlying cause we must recognize and act on now.

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