How Publishers Clearing House Used Real-time Marketing to Increase Online Engagement by 46%

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At MarketingSherpa Web Optimization Summit 2014, Michael Zane, Senior Director of Online Marketing, Publishers Clearing House, revealed how, in just under a year, the team increased the company's overall engagement by 46%. Read on to learn how they did it.

Tal Danino: We can use bacteria to detect cancer (and maybe treat it)

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Liver cancer is one of the most difficult cancers to detect, but synthetic biologist Tal Danino had a left-field thought: What if we could create a probiotic, edible bacteria that was "programmed" to find liver tumors? His insight exploits something we're just beginning to understand about bacteria: their power of quorum sensing, or doing something together once they reach critical mass. Danino, a TED Fellow, explains how quorum sensing works -- and how clever bacteria working together could someday change cancer treatment.

Reinvigorating the Lost Art of Conversation ~@Progressive

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Our words reveal our refinements; they tell the discerning listener of the company we have kept; they are the hallmarks of education and culture. – Dale Carnegie Have we lost the art of conversation? Has the digital age with its shortened attention spans and 140 character limits shriveled what was once our primary form of ... Read more

How To Use Hashtags To Unlock Customer Relationships

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I recently spoke with Alec Lacroix, CEO of Montreal-based Questology a social influence firm that helps big companies like and Bell Canada to communicate more deeply and quickly with their customers. At the core of Questology’s work lie so-called social influence platforms – essentially a dashboard that allows companies  to see in real time what […]

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