It’s the ugly side of perseverance.

With its freemium offers to consumers, Brainshark began generating a audience beyond its target for business users director-level and above. Using strategies such as marketing automation and an IP lookup to segment users. This allowed Brainshark to utilize a personalized messaging campaign that sent the right messages to the right users at the right time.

But men’s ambition doubles.

The subtle signals you have to master.

The promise and perils of self-management.