Communication in business negotiations is important – but even more so when your counterparts and negotiating partners are family members. In this article drawn from negotiation research, the negotiation strategies for avoiding conflict and crafting win-win negotiated agreements are outlined.

Targeted marketing, or the practice of aiming marketing collateral at specific prospects or customers, has become so prolific that it is one of the largest tools in the modern marketer’s toolkit. However, simply targeting your marketing is not equivalent to being customer-centric, or customer-first, and this is where the majority of us go wrong. Read on to learn five steps that have the capacity to royally mess up your targeted marketing by not implementing it with a customer-centric approach.

How to Build a Relationship-Driven Company Culture ~via @MarketingScope HOME » FEATURED, MARKETING, SOCIAL MEDIA/MARKETING » HOW TO BUILD A RELATIONSHIP-DRIVEN COMPANY CULTURE ~VIA @MARKETINGSCOPE  BY TED RUBIN • WITH NO COMMENTS What’s the one thing that’s lacking in business culture today that has the potential to bring in more revenue than anything else? I’ll ... Read more

For the longest time Jon Ronson reveled in the fact that Twitter gave a voice to the voiceless ... the social media platform gave us all a chance to speak up and hit back at perceived injustice. But somewhere along the way, things took a turn. In this passionate, eloquent talk, Ronson explains how too often we end up behaving like a baying mob -- and that it's time to rethink how we interact with others online.