When the Taliban closed all the girls' schools in Afghanistan, Sakena Yacoobi set up new schools, in secret, educating thousands of women and men. In this fierce, funny talk, she tells the jaw-dropping story of two times when she was threatened to stop teaching -- and shares her vision for rebuilding her beloved country.

If there's one mistake a marketer can make, it's underestimating the value of the transactional email. Based on either an action or inaction (i.e. password change or shipping notification), transactional emails are consistent opportunities to leverage preexisting engagement and build strong relationships with your customer base. Transactional messages are distinguished by the lack of a sales angle and generally contain critical information that the consumer is anticipating. Marketers can use this anticipation and guaranteed open to advance the ultimate goal: sales.

At MarketingSherpa Email Summit 2015, Shawna Dahlin, Senior Email Marketing Manager, Microsoft Store, presented on how she used Microsoft’s already-available consumer data to personalize the brand’s email sends.

Yes, we all know it’s the right thing to do. But Michael Kimmel makes the surprising, funny, practical case for treating men and women equally in the workplace and at home. It’s not a zero-sum game, but a win-win that will result in more opportunity and more happiness for everybody.