B2B External Communications: How IBM conveys the value of complex products, spotlights innovative employees and entrusts employees with social media

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B2B companies often face a struggle with communications to the outside world. Regularly, products or technologies are shrouded in secrecy with an occasional blimp on social media. Watch this excerpt from &THEN, DMA's annual conference, with Jon Iwata, Senior Vice President of Marketing and Communications, IBM, to discuss how B2B companies can have a voice in a consumer world.

Alice Bows-Larkin: Climate change is happening. Here's how we adapt

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Imagine the hottest day you've ever experienced. Now imagine it's six, 10 or 12 degrees hotter. According to climate researcher Alice Bows-Larkin, that's the type of future in store for us if we don't significantly cut our greenhouse gas emissions now. She suggests that it's time we do things differently—a whole system change, in fact—and seriously consider trading economic growth for climate stability.

Cyber Security Awareness Month: 5 Things We’re Doing Right

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It’s officially National Cyber Security Awareness Month (NCSAM), the US government’s annual effort to get people thinking more about online and computer security issues. NCSAM should never be taken as an invitation to focus on security in October while ignoring it for the rest if the year, but it’s good to bring attention to this issue whenever and however we can.

Emilie Wapnick: Why some of us don't have one true calling

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What do you want to be when you grow up? Well, if you're not sure you want to do just one thing for the rest of your life, you're not alone. In this illuminating talk, writer and artist Emilie Wapnick describes the kind of people she calls "multipotentialites" -- who have a range of interests and jobs over one lifetime. Are you one?

Unleash the Demand …XtremIO Demand Generation, That Is

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Hopefully, you’ve already heard quite a bit around “Unleash the Beast” and the Gen 4 enabled XtremIO all-flash array (AFA). It’s now time for us to unleash the real potential of the agile data center and application transformation … And we can—together with you, our EMC Business Partner Community.

2016 MarketingSherpa Awards: Customer-focused campaigns that drive results for 4 award nominees

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The nominees for the 2016 MarketingSherpa Awards are in, and voting for the Readers’ Choice Award is now open. Read on to learn how to vote, about the four finalists as well as their campaign’s top takeaway.

Kelman Seminar: “Understanding ISIS”

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The Herbert C. Kelman Seminar on International Conflict Analysis and Resolution is pleased to present:
Understanding ISIS
with
Paul Wood
BBC Foreign Correspondent and 2015 Shorenstein Center Fellow
 and
Michael Hudson
Self Ghobash Professor of International Relations and Arab Studies, Emeritus at Georgetown University;
Visiting Fellow at the Middle East Initiative, Harvard Kennedy School of Government
 
Monday, October 19, 2015
4:30 PM – 6:00 PM
Allison

Martin Pistorius: How my mind came back to life — and no one knew

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Imagine being unable to say, "I am hungry," "I am in pain," "thank you," or "I love you,” -- losing your ability to communicate, being trapped inside your body, surrounded by people yet utterly alone. For 13 long years, that was Martin Pistorius’s reality. After contracting a brain infection at the age of twelve, Pistorius lost his ability to control his movements and to speak, and eventually he failed every test for mental awareness. He had become a ghost. But then a strange thing started to happen -- his mind began to knit itself back together.

Mac Stone: Stunning photos of the endangered Everglades

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For centuries, people have viewed swamps and wetlands as obstacles to avoid. But for photographer Mac Stone, who documents the stories of wildlife in Florida's Everglades, the swamp isn't a hindrance — it's a national treasure. Through his stunning photographs, Stone shines a new light on a neglected, ancient and important wilderness. His message: get out and experience it for yourself. "Just do it — put your feet in the water," he says. "The swamp will change you, I promise."

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