Daniel Levitin: How to stay calm when you know you'll be stressed

You're not at your best when you're stressed. In fact, your brain has evolved over millennia to release cortisol in stressful situations, inhibiting rational, logical thinking but potentially helping you survive, say, being attacked by a lion. Neuroscientist Daniel Levitin thinks there's a way to avoid making critical mistakes in stressful situations, when your thinking becomes clouded -- the pre-mortem. "We all are going to fail now and then," he says. "The idea is to think ahead to what those failures might be."

How Ancestry.com personalized its offer page to specific customer segments

At Web Optimization Summit 2014, Emily Titcomb, Senior Manager of Product Marketing, and Julia Babiarz, Senior Interactive Art Director, both of Ancestry.com, spoke on how they personalized the site's offer page to appeal to specific customer segments.

Mathias Jud: Art that lets you talk back to NSA spies

In 2013, the world learned that the NSA and its UK equivalent, GCHQ, routinely spied on the German government. Amid the outrage, artists Mathias Jud and Christoph Wachter thought: Well, if they're listening ... let's talk to them. With antennas mounted on the roof of the Swiss Embassy in Berlin's government district, they set up an open network that let the world send messages to US and UK spies listening nearby. It's one of three bold, often funny, and frankly subversive works detailed in this talk, which highlights the world's growing discontent with surveillance and closed networks.

Christine Sun Kim: The enchanting music of sign language

Artist Christine Sun Kim was born deaf, and she was taught to believe that sound wasn't a part of her life, that it was a hearing person's thing. Through her art, she discovered similarities between American Sign Language and music, and she realized that sound doesn't have to be known solely through the ears -- it can be felt, seen and experienced as an idea. In this endearing talk, she invites us to open our eyes and ears and participate in the rich treasure of visual language.

Cesar Harada: How I teach kids to love science

At the Harbour School in Hong Kong, Cesar Harada teaches citizen science and invention to the next generation of environmentalists. He's moved his classroom into an industrial mega-space where imaginative kids work with wood, metal, chemistry, biology, optics and, occasionally, power tools to create solutions to the threats facing the world's oceans. There, he instills a universal lesson that his own parents taught him at a young age: "You can make a mess, but you have to clean up after yourself."

Top Business Negotiations: Michael Bloomberg versus the New York Teachers’ Union

In 2010, New York State passed a law requiring its school districts to replace their old teacher-evaluation systems with more stringent systems. Local school districts and their unions were charged with specifying certain aspects of their new systems by January 17, 2013.
The post Top Business Negotiations: Michael Bloomberg versus the New York Teachers’ Union appeared first on PON - Program on Negotiation at Harvard Law School.

Content Marketing: How to use social media sweepstakes to encourage user-generated content

In 2014, 45% of B2C marketers reported “producing enough content” as a top challenge. But could marketers be missing an opportunity of generating content by their customers? Watch a video interview with Andy Wang, Digital Brand Marketing Manager, World Kitchen, on how he and his team used a social media sweepstakes to encourage customers to submit pictures of them with their Pyrex products.

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