This is the Top Publication Shared By CMOs

Submitted by on

Leadtail is a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on CMOs and other decision makers. They recently released the results of analysis of over 60,000 Tweets during the month of ... Read more

How I'm working for change inside my church | Chelsea Shields

Submitted by on

How do we respect someone's religious beliefs, while also holding religion accountable for the damage those beliefs may cause? Chelsea Shields has a bold answer to this question. She was raised in the orthodox Mormon tradition, and she spent the early part of her life watching women be excluded from positions of importance within the LDS Church. Now, this anthropologist, activist and TED Fellow is working to reform her church's institutionalized gender inequality. "Religions can liberate or subjugate, they can empower or exploit, they can comfort or destroy," she says.

Always Have This Close Handy….

Submitted by on

Always Have This Close Handy….
By Mike Brooks, www.MrInsideSales.com
 
How many times do you get the objection, “Well, let me talk to my (partner, boss, manager, spouse, etc.)”?  In any kind of sale, this is one of the most common objections or stalls prospects use.  And they use it because sales reps don’t seem to have any effective come back to it.  Variations on this objection include:
“Let me run this by…”
OR
“I’ll have to get with….”
OR 
“Let me check with…”
OR

Introducing the XG Firewall with Security Heartbeat – synchronizing network and endpoint security

Submitted by on

Sophos is a great place to work on any day but today is particularly exciting. It’s the day Sophos revolutionizes the IT security industry. Yes, that’s a big claim, and one many security vendors have made over the years.

The moral bias behind your search results | Andreas Ekström

Submitted by on

Search engines have become our most trusted sources of information and arbiters of truth. But can we ever get an unbiased search result? Swedish author and journalist Andreas Ekström argues that such a thing is a philosophical impossibility. In this thoughtful talk, he calls on us to strengthen the bonds between technology and the humanities, and he reminds us that behind every algorithm is a set of personal beliefs that no code can ever completely eradicate.

Have We Lost the Art of Conversation?

Submitted by on

Have we lost the art of conversation? Has the digital age with its shortened attention spans and 140 character limits shriveled what was once our primary form of engagement? Do we bypass conversation via social channels, which allows it to happen 24/7 when used to it’s best advantage, and instead simply continue traditional marketing broadcasting… ... Read more

Hacking Patagonia’s PR Strategy: How improve your brand voice and influence

Submitted by on

Patagonia has taken a unique PR strategy for promoting its brand. Read on to learn four lessons from a speech given by Adam Fetcher, Director of Global PR and Communications, Patagonia. These lessons center around brand, PR strategy and what marketers can learn from the big picture practices that Patagonia uses to grow its brand and amplify its voice.

This is what LGBT life is like around the world | Jenni Chang and Lisa Dazols

Submitted by on

As a gay couple in San Francisco, Jenni Chang and Lisa Dazols had a relatively easy time living the way they wanted. But outside the bubble of the Bay Area, what was life like for people still lacking basic rights? They set off on a world tour in search of "Supergays," LGBT people who were doing something extraordinary in the world.

Pages