Disaster Recovery as a Service: Moving confidently to the cloud

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In today’s IT ecosphere, it’s now a well-known fact that cloud services are central to the future of organizations when it comes to managing the massive amounts of data they’re faced with in the age of digital business. It took a few years, but we are now moving past the skepticism phase and rapidly adopting cloud strategies. However, fear is no longer the issue for its adoption; instead, IT decision makers are asking themselves, “Where do I start?”

Roles of the CMO and CIO

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The CMO should oversee all marketing, PR, communications, customer service, and customer experience management. Every touch point with the consumer needs to come under her purview. Often this is not the case—customer service and communications are often siloed. This is a big mistake in the new marketing/social world. The CIO manages the implementation of useful ... Read more

How we're growing baby corals to rebuild reefs | Kristen Marhaver

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Kristen Marhaver studies coral, tiny creatures the size of a poppyseed that, over hundreds of slow years, create beautiful, life-sustaining ocean structures hundreds of miles long. As she admits, it's easy to get sad about the state of coral reefs; they're in the news lately because of how quickly they're bleaching, dying and turning to slime. But the good news is that we're learning more and more about these amazing marine invertebrates -- including how to help them (and help them help us).

5 Ways to Drive Sales With Technology

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5 Ways to Drive Sales With Technology
By Sona Jepsen
 
Sales situations tend to be inherently stressful. Whether clients are in the market for a new phone, TV, or car, anxiety and emotion are major factors in a purchasing decision. As a salesperson, it’s your job to put their minds at ease, make them feel in control, and ultimately drive a conversion. After all, companies don’t make clients feel valued — people do.

How a Roll of Sushi Changed My View on Marketing

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The sushi phenomenon has consumers passionately declaring which restaurants have superior rolls, even though all sushi is made of the same ingredients - rice and raw fish. Read on to learn how the popularity of sushi can translate into a lesson about the nature of a good value proposition.

An art made of trust, vulnerability and connection | Marina Abramović

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Marina Abramović's art pushes the boundary between audience and artist in pursuit of heightened consciousness and personal change. In her groundbreaking 2010 work, "The Artist Is Present," she simply sat in a chair facing her audience, for eight hours a day ... with powerfully moving results. Her boldest work may still be yet to come -- it's taking the form of a sprawling art institute devoted to experimentation and simple acts done with mindful attention. "Nothing happens if you always do things the same way," she says.

Email Marketing Master Class III: Advanced Segmentation

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Segmentation has been a tried and true strategy in email marketing for years. Using basic contact information such as age, gender and location, marketers tailor messages for specific groups and offer targeted products and services to key demographics. But given today's technologies, this practice alone is seen as a merely elementary marketing strategy.

Top Business Negotiations of 2013: Starbucks versus Kraft Foods

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A three-year dispute between Starbucks and Kraft Foods over distribution of Starbucks packaged coffee in grocery stores was resolved on November 12 when an arbitrator determined that Starbucks had breached its agreement with Kraft and ordered the coffeemaker to pay the food giant $2.75 billion.
The post Top Business Negotiations of 2013: Starbucks versus Kraft Foods appeared first on PON - Program on Negotiation at Harvard Law School.

Why the best hire might not have the perfect resume | Regina Hartley

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Given the choice between a job candidate with a perfect resume and one who has fought through difficulty, human resources executive Regina Hartley always gives the "Scrapper" a chance. As someone who grew up with adversity, Hartley knows that those who flourish in the darkest of spaces are empowered with the grit to persist in an ever-changing workplace. "Choose the underestimated contender, whose secret weapons are passion and purpose," she says. "Hire the Scrapper."

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