Let's not use Mars as a backup planet | Lucianne Walkowicz

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Stellar astronomer and TED Senior Fellow Lucianne Walkowicz works on NASA's Kepler mission, searching for places in the universe that could support life. So it's worth a listen when she asks us to think carefully about Mars. In this short talk, she suggests that we stop dreaming of Mars as a place that we'll eventually move to when we've messed up Earth, and to start thinking of planetary exploration and preservation of the Earth as two sides of the same goal. As she says, "The more you look for planets like Earth, the more you appreciate our own planet."

Hire Salespeople Who Sell

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Hire Salespeople Who Sell
Excerpt from The Extraordinary Sales Manager 
By Tony Cole, President & CEO, Anthony Cole Training Group
 
We are quickly approaching the end of the year. In fact, many (and maybe most) would say the business year is as good as over. As you take stock of your team’s performance, what concerns you most? Is it the challenge of maintaining your company’s market share? Are you worried that your people are not selling? Are you concerned that they even have what it takes to sell?
 

Tis the Season for Re-Gifting: Lessons from holiday commercials on the value of re-purposing content

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In the age of the Internet, customers have access to new content all the time. This encourages marketers to be constantly thinking of new, dynamic campaigns. Read on to learn what there is to be learned from holiday campaigns that play the same commercial for decades at a time.

The four fish we're overeating -- and what to eat instead | Paul Greenberg

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The way we fish for popular seafood such as salmon, tuna and shrimp is threatening to ruin our oceans. Paul Greenberg explores the sheer size and irrationality of the seafood economy, and suggests a few specific ways we can change it, to benefit both the natural world and the people who depend on fishing for their livelihoods.

A beatboxing lesson from a father-daughter duo | Nicole Paris and Ed Cage

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Nicole Paris was raised to be a beatboxer -- when she was young, her father, Ed Cage, used to beatbox her to sleep at night. Now the duo is known for their beatbox battles and jam sessions, which mix classic rap beats with electronic dance sounds. Prepare yourself for a bit of a hip-hop history lesson, and enjoy the show.

It’s that time of year: “Call me back after the holidays.”

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It’s that time of year: “Call me back after the holidays.”
 
Humbug. Salespeople hate holidays.
 
Holidays are an excuse for decision makers to put buying decisions on hold. But the worst of them are the Christmas to New Year. “Call me back after the holidays,” and “Call me after the first of the year,” are two of the most hated phrases in sales. (They still rank behind “We’ve decided to buy from someone else,” “Your price is too high,” and “I want to think about it.”)

Using the Science of Habit Formation in Customer-First Marketing (interview with Charles Duhigg)

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This blog post is part two of MarketingSherpa's interview with Pulitzer Prize-winning reporter for The New York Times and author of The Power of Habit. Read on to learn about the reward schedule for customers, conducting research that informs effective writing and optimizing the habits in your day-to-day life, along with the following question – can you leverage the science of habit and still be an ethical, customer-first marketer?

How germs travel on planes -- and how we can stop them | Raymond Wang

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Raymond Wang is only 17 years old, but he's already helping to build a healthier future. Using fluid dynamics, he created computational simulations of how air moves on airplanes, and what he found is disturbing -- when a person sneezes on a plane, the airflow actually helps to spread pathogens to other passengers. Wang shares an unforgettable animation of how a sneeze travels inside a plane cabin as well as his prize-winning solution: a small, fin-shaped device that increases fresh airflow in airplanes and redirects pathogen-laden air out of circulation.

To Reduce Post-Deal Regret, Take an Analytical Approach

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Dissatisfied with her first book contract, comedian Amy Schumer canceled it and negotiated a different one.
A better strategy? Lessen your odds of disappointment from the start.
In 2012, David Hirshey, senior vice president and executive editor of publisher HarperCollins, saw Amy Schumer’s stand-up comedy act and was so impressed by the rising star that he offered
The post To Reduce Post-Deal Regret, Take an Analytical Approach appeared first on PON - Program on Negotiation at Harvard Law School.

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