Last Minute Tips to Engage Customers Through the Holidays

Just like there will be a mad rush at the mall on December 24, there are probably some marketers out there who are trying to think of some last minute ways to connect with customers during such a congested season. Read on to learn from other brand's how to gain customer attention so late in the holiday season.

Governments don't understand cyber warfare. We need hackers | Rodrigo Bijou

The Internet has transformed the front lines of war, and it's leaving governments behind. As security analyst Rodrigo Bijou shows, modern conflict is being waged online between non-state groups, activists and private corporations, and the digital landscape is proving to be fertile ground for the recruitment and radicalization of terrorists. Meanwhile, draconian surveillance programs are ripe for exploitation. Bijou urges governments to end mass surveillance programs and shut "backdoors" -- and he makes a bold call for individuals to step up.

Washington DC Radio News #JackIsBack WNEW Reformatted

I am reading the Washington Post report that says "Bloomberg Media, the New York-based arm of billionaire Michael Bloomberg’s business empire, will take over Washington radio stationWNEW-FM and will change its format from general news to business news and talk"Not sure what this means but I hope my friends at WNEW will be Ok with this change. Will I get to hear Jill Schlesinger?I am glad in November Jack Diamond is back on 107.3 again as the Jack Diamond Show. Loved listening for over 10 years as I drove my daughter to school and was very disappointed when 107.3 changed the format.

Star Wars Mania and Google - Turn your phone into a Light Saber

Have some down time and are a ardent fan of Star Wars? That seems to be half the internet ! Yesterday I was listening to This Week in Google podcast and heard about this new "experiment" from Google. You can now turn Chrome browser on your desktop into a Star Wars Game and use your phone as a light saber. Very interesting try it out. Go to g.co/lightsaber  and happy escaping!

Refugees have the right to be protected | Antonio Guterres

UN High Commissioner for Refugees António Guterres thinks that we can solve the global refugee crisis -- and he offers compelling, surprising reasons we must try. In conversation with TED's Bruno Giussani, Guterres discusses the historical causes of the current crisis and outlines the mood of the European countries that are trying to screen, shelter and resettle hundreds of thousands of desperate families. Bigger picture: Guterres calls for a multilateral turn toward acceptance and respect -- to defy groups like ISIS's anti-refugee propaganda and recruiting machine.

Negotiating for Health: The Role of Negotiation and Dispute Resolution in Health Care

PON is pleased to co-sponsor the 2016 Harvard Negotiation Law Review Symposium:
Negotiating for Health:
The Role of Negotiation and Dispute Resolution in Health Care
Saturday, February 27, 2016
9:00 a.m. – 4:30 p.m.
Harvard Law School Campus
Free and open to the public. Registration is highly recommended.
In choosing to focus on healthcare, our goal for the Symposium is to enable HNLR to

A Marketing Carol: The Ghosts of Email Past, Present and Future

Email marketing may not have been around when Ebenezer Scrooge and Jacob Marley were doing business, but since its birth in 1978, the tried and true marketing method has become a business of its own.
Considering email marketing's evolution, and given the season, we can use the haunts in the Charles Dickens Christmas classic to compare and analyze email marketing's major phases, and how its content and strategy have evolved over the years.
Read on to learn more about the ghosts of email marketing past, present and future and see what might be in store for 2016 and beyond.

A hilarious celebration of lifelong female friendship | Jane Fonda / Lily Tomlin

Legendary duo Jane Fonda and Lily Tomlin have been friends for decades. In a raw, tender and wide-ranging conversation hosted by Pat Mitchell, the three discuss longevity, feminism, the differences between male and female friendship, what it means to live well and women's role in future of our planet. "I don't even know what I would do without my women friends," Fonda says. "I exist because I have my women friends."

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