The BIG Secrets of Enthusiastic Emotional Engagement

Submitted by on

The BIG Secrets of Enthusiastic Emotional Engagement.
What is engagement?
Better stated, how can you engage other people to become interested in you and your product or service? Dale Carnegie (How to Win Friends and Influence People) says by becoming genuinely interested in them. And he’s partially right. 

Our campaign to ban plastic bags in Bali | Melati and Isabel Wijsen

Submitted by on

Plastic bags are essentially indestructible, yet they're used and thrown away with reckless abandon. Most end up in the ocean, where they pollute the water and harm marine life; the rest are burned in garbage piles, where they release harmful dioxins into the atmosphere. Melati and Isabel Wijsen are on a mission to stop plastic bags from suffocating their beautiful island home of Bali. Their efforts -- including petitions, beach cleanups, even a hunger strike -- paid off when they convinced their governor to commit to a plastic bag-free Bali by 2018.

Content Strategy Versus Content Volume: How HR tech company, WorkCompass, wrote less content, but increased leads by 300%

Submitted by on

Content marketing is a lot of work. But what if you could do less writing and still increase your leads by 300%? Read on to learn from Alan O'Rourke how to optimize your content marketing efforts.

A robot that runs and swims like a salamander | Auke Ijspeert

Submitted by on

Roboticist Auke Ijspeert designs biorobots, machines modeled after real animals that are capable of handling complex terrain and would appear at home in the pages of a sci-fi novel. The process of creating these robots leads to better automata that can be used for fieldwork, service, and search and rescue. But these robots don't just mimic the natural world -- they help us understand our own biology better, unlocking previously unknown secrets of the spinal cord.

Game Day Strategies for an Email Marketing Touchdown

Submitted by on

Similar to the Super Bowl and its commercial ads that viewers anticipate for months ahead of time, email marketing campaigns have the ability to reach millions of people. But in order for this to happen, marketers need to prepare strategically and execute with precision when campaign day comes.
Read on for four email marketing strategies that will help your campaigns win year-round and turn your contacts into brand cheerleaders.

Overcoming Cultural Barriers in Negotiation: How to Launch More Productive Cross-Cultural Negotiations

Submitted by on

On February 28, 2014, Russian troops swarmed into Crimea following violent clashes between protesters and police in Kiev, Ukraine, and Ukrainian president Viktor Yanukovych’s abrupt departure from the country. Urging Russian president Vladimir Putin to retreat, Western leaders desperately searched for a way to help him “save face.”

Click here to download your copy of International Negotiations: Cross-Cultural Communication Skills for International Business Executives from
 the Program on Negotiation at Harvard Law School.

How I took on the gene patent industry -- and won | Tania Simoncelli

Submitted by on

Are human genes patentable? Back in 2005, when Tania Simoncelli first contemplated this complex question, US patent law said they were -- which meant patent holders had the right to stop anyone from sequencing, testing or even looking at a patented gene. Troubled by the way this law both harmed patients and created a barrier to biomedical innovation, Simoncelli and her colleagues at the ACLU challenged it. In this riveting talk, hear the story of how they took a case everybody told them they would lose all the way to the Supreme Court.

Ask for the Sale Five Times – At Least!

Submitted by on

Ask for the Sale Five Times – At Least!
By Mike Brooks, Mr. Inside Sales
 
How many times have you seen a commercial (either a TV ad, a public billboard, ad in a magazine, etc.) for Coke-a-Cola?  Perhaps I should say how many times a DAY do you see one?
Now you’d think that people already know about Coke-a-Cola, but did you know that Coke still spends billions of dollars a year on advertisements? 
Why do you think that is?

Overcoming Cultural Barriers in Negotiations: The Importance of Culture and Etiquette in Bargaining Scenarios

Submitted by on

Learn how and when to engage in appropriate cultural traditions when negotiating with counterparts from a different culture. In this article we offer negotiation tips for overcoming cultural barriers in negotiation and present additional articles drawn from negotiation research that may be of benefit to negotiators who need to improve their international negotiation skills.
The post Overcoming Cultural Barriers in Negotiations: The Importance of Culture and Etiquette in Bargaining Scenarios appeared first on PON - Program on Negotiation at Harvard Law School.

Glow-in-the-dark sharks and other stunning sea creatures | David Gruber

Submitted by on

Just a few meters below the waves, marine biologist and explorer-photographer David Gruber discovered something amazing -- a surprising new range of sea creatures that glow in many colors in the ocean's dim blue light. Join his journey in search of biofluorescent sharks, seahorses, sea turtles and more, and learn how these light-up creatures could illuminate a new understanding of our own brains.

Pages