How to Develop an Effective Elevator Pitch
By Mike Brooks, www.MrInsideSales.com
Many inside sales reps (outside reps, too!) struggle when trying to describe their company, products and services, in a succinct and compelling way that engages a prospect and makes them want to hear more.  

Science fiction writer Monica Byrne imagines rich worlds populated with characters who defy our racial, social and gender stereotypes. In this performance, Byrne appears as a hologram named Pilar, transmitting a story of love and loss back to us from a near future when humans have colonized the universe. "It's always funny what you think the future is going to be like versus what it turns out to be," she says.

What are your dreams? Better yet, what are your broken dreams? Dan Pallotta dreams of a time when we are as excited, curious and scientific about the development of our humanity as we are about the development of our technology. "What we fear most is that we will be denied the opportunity to fulfill our true potential," Pallotta says. "Imagine living in a world where we simply recognize that deep, existential fear in one another -- and love one another boldly because we know that to be human is to live with that fear."

What is anchoring in negotiation, and how does it play out?
Consider this anchoring bias example from Harvard Business School and Harvard Law School Guhan Subramanian. While running a negotiation simulation in one of his classes, Subramanian noticed that one student spent a considerable amount of time explaining why $10.69 per hour would be an impossible
The post What is Anchoring in Negotiation? appeared first on PON - Program on Negotiation at Harvard Law School.

Marketers by the very nature of what they do are constantly trying to predict what’s going to happen next. Read on for an interview with Nick Johnson, Brand Director, Incite Group, about the research he did with 18 CMOs to learn about the future of marketing and how you can prepare for it.