Neuroscientist Uri Hasson researches the basis of human communication, and experiments from his lab reveal that even across different languages, our brains show similar activity, or become "aligned," when we hear the same idea or story. This amazing neural mechanism allows us to transmit brain patterns, sharing memories and knowledge. "We can communicate because we have a common code that presents meaning," Hasson says.

In yesterday’s Chart of the Week article, we shared exclusive data showing how companies employing mobile email optimization tactics are much more likely to realize excellent ROI from email marketing.

To help you achieve top-tier ROI, we interviewed a brand-side marketer, two industry strategists, and a researcher. Read on to get both beginner and advanced tactics to optimize your company’s mobile email marketing.

Here are four pieces of advice that current negotiation research offers to reduce your overconfidence.
The post Business Negotiations Skills Tips: Curb Your Overconfidence appeared first on PON - Program on Negotiation at Harvard Law School.

CRISPR gene drives allow scientists to change sequences of DNA and guarantee that the resulting edited genetic trait is inherited by future generations, opening up the possibility of altering entire species forever. More than anything, the technology has led to questions: How will this new power affect humanity? What are we going to use it to change? Are we gods now? Join journalist Jennifer Kahn as she ponders these questions and shares a potentially powerful application of gene drives: the development of disease-resistant mosquitoes that could knock out malaria and Zika.

Social spend—you can’t escape the term in the marketing world, but what does it really mean? Most of the articles and statistics you see on social spend are narrow in focus—it’s all about ad buys. From that perspective, social spend sets a new all-time high every year. In 2015, the estimated social ad spend checked in ... Read more