Video Marketing: Electronics retailer injects fun into product tutorials to achieve 1.75% purchase rate

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Online product tutorial videos are a compelling way for customers to become familiar with your product when they can’t touch and feel it in a store. But beyond the necessary information, can entertainment enhance the user experience? Read on to see how one ecommerce company mixed fun with information to drive online sales.

The Importance of Negotiation in Business

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What are the essential ingredients to getting ahead in the workplace? Hard work, communication skills, and a generous dose of luck all play a role, of course. Another key ingredient—one that is often overlooked—is the ability to recognize and capitalize on opportunities to negotiate for your career success.
Why is negotiation important in business? Because
The post The Importance of Negotiation in Business appeared first on PON - Program on Negotiation at Harvard Law School.

This tiny particle could roam your body to find tumors | Sangeeta Bhatia

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What if we could find cancerous tumors years before they can harm us -- without expensive screening facilities or even steady electricity? Physician, bioengineer and entrepreneur Sangeeta Bhatia leads a multidisciplinary lab that searches for novel ways to understand, diagnose and treat human disease. Her target: the two-thirds of deaths due to cancer that she says are fully preventable. With remarkable clarity, she breaks down complex nanoparticle science and shares her dream for a radical new cancer test that could save millions of lives.

3 Ways VARs Can Find Certified Cloud Technicians

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Today’s IT service landscape is more competitive than ever. As top channel partners scramble to set themselves apart, they’re offering new and expanded services. This can mean building an on-demand workforce of independent contractors with expertise in everything from infrastructure to communications.

An artist's unflinching look at racial violence | Sanford Biggers

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Conceptual artist and TED Fellow Sanford Biggers uses painting, sculpture, video and performance to spark challenging conversations about the history and trauma of black America. Join him as he details two compelling works and shares the motivation behind his art. "Only through more thoughtful dialogue about history and race can we evolve as individuals and society," Biggers says.

Social Listening is Finally Getting Some Play

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You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about our clients, customers and connections, but we have to listen to make it work. So I’ve been very pleased to see that social listening is (finally) getting some play in the ... Read more

Win-Win Negotiations: Should You Consider a Deal Sweetener?

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The following question was asked of Andrew Wasynczuk, MBA Class of 1953 and Senior Lecturer of Business Administration Harvard Business School in the Negotiation Briefings monthly “Ask the Negotiation Coach” column:
I run a midsized retail sports-apparel chain located in the southwestern United States. I’ve been searching for a seasoned executive to lead new store expansion
The post Win-Win Negotiations: Should You Consider a Deal Sweetener? appeared first on PON - Program on Negotiation at Harvard Law School.

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