Good Marketing + Great Customer Service = Omni-channel Success

In today’s world businesses no longer have the luxury of compartmentalizing the customer experience. Consumers have a multitude of ways to engage with a company: walking into a physical store; browsing a catalogue, visiting a website, or using social media. They also have multiple devices for accessing products or services, from desktops to smartphones. So ... Read more

How Your Organization Can Benefit from Mediation Techniques

If you manage people, disputes will show up at your door. The marketing VP protests that the budget cap you and your new finance VP proposed is hindering a research initiative you supported. Two young sales representatives are embroiled in a turf war. Your administrative assistant is upset because the HR director won’t approve the
The post How Your Organization Can Benefit from Mediation Techniques appeared first on PON - Program on Negotiation at Harvard Law School.

How to grow a forest in your backyard | Shubhendu Sharma

Forests don't have to be far-flung nature reserves, isolated from human life. Instead, we can grow them right where we are -- even in cities. Eco-entrepreneur and TED Fellow Shubhendu Sharma grows ultra-dense, biodiverse mini-forests of native species in urban areas by engineering soil, microbes and biomass to kickstart natural growth processes. Follow along as he describes how to grow a 100-year-old forest in just 10 years, and learn how you can get in on this tiny jungle party.

Research Report: Security Breaches are Becoming More Costly

The 2016 Cost of Data Breach Study: Global Analysis Benchmark research conducted by Ponemon Institute shows that the average total cost of a data breach for the 383 companies in 12 countries participating in the research increased to $4 million from $3.79 million in the previous year.

Why Customer Service is Just as Important as Sales

 
Why Customer Service is Just as Important as Sales
Sales and customer service.
The two bodies indeed bear two different functions -- sales force are busy attracting new customers while customer service representative are working hard to keep current customers -- but this doesn’t necessary mean they can and should exist in two separate silos. Doing so could actually lead to missed opportunities in retaining your customers.

Nature is everywhere -- we just need to look for it | Emma Marris

How do you define "nature?" If we define it as that which is untouched by humans, we won't have any left, says environmental writer Emma Marris. She urges us to consider a new definition of nature -- one that includes not only pristine wilderness but also the untended patches of plants growing in urban spaces -- and encourages us to bring our children out to touch and tinker with it, so that one day they might love and protect it.

How to Use MESOs in Business Negotiations

It’s not uncommon in business negotiations to find yourself on the brink of impasse. You and your counterpart have exchanged a series of offers and counteroffers, and you’ve met somewhere close to the middle—but not close enough. With each side firmly rooted in its position, there may seem to be no way forward.
The post How to Use MESOs in Business Negotiations appeared first on PON - Program on Negotiation at Harvard Law School.

What will be the next big scientific breakthrough? | Eric Haseltine

Throughout history, speculation has spurred beautiful, revolutionary science -- opening our eyes to entirely new universes. "I'm not talking about science that takes baby steps," says Eric Haseltine. "I'm talking about science that takes enormous leaps." In this talk, Haseltine passionately takes us to the edges of intellectual pursuit with two ideas -- one that's already made history, and the other that's digging into one of humanity's biggest questions with admirable ambition (and a healthy dose of skepticism from many).

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