How to move beyond industry-speak, and start a conversation with your customers

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Abby See, Director of Online Marketing, Sunrise Senior Living, sits down with Courtney Eckerle, the Managing Editor of MarketingSherpa to discuss how she and her team were able to make a huge customer discovery using user experience testing.

The risky politics of progress | Jonathan Tepperman

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Global problems such as terrorism, inequality and political dysfunction aren't easy to solve, but that doesn't mean we should stop trying. In fact, suggests journalist Jonathan Tepperman, we might even want to think riskier. He traveled the world to ask global leaders how they're tackling hard problems -- and unearthed surprisingly hopeful stories that he's distilled into three tools for problem-solving.

Calculating the economic impact of security incidents on critical infrastructure remains elusive

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With the rise of APTs and the continued interconnection of critical infrastructure business-technology systems and field systems and devices the attention toward critical infrastructure security has never been higher.

Why you should talk to strangers | Kio Stark

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"When you talk to strangers, you're making beautiful interruptions into the expected narrative of your daily life -- and theirs," says Kio Stark. In this delightful talk, Stark explores the overlooked benefits of pushing past our default discomfort when it comes to strangers and embracing those fleeting but profoundly beautiful moments of genuine connection.

What is Alternative Dispute Resolution?

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So, you’re stuck in a serious dispute, but you’re desperate to avoid the hassle and expense of a court case. You’ve heard about alternative dispute resolution but are not sure what it entails.
The post What is Alternative Dispute Resolution? appeared first on PON - Program on Negotiation at Harvard Law School.

Bring on the female superheroes! | Christopher Bell

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Why is it so hard to find female superhero merchandise? In this passionate, sparkling talk, media studies scholar (and father of a Star Wars-obsessed daughter) Christopher Bell addresses the alarming lack of female superheroes in the toys and products marketed to kids -- and what it means for how we teach them about the world.

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