Datastring Founders Establish Cloud Backup Company through Asigra Partnership

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Meet the people behind the UK and Ireland’s most exciting, up-and-coming cloud backup provider – Datastring. Jon Thordarson, CEO and Steinthor Kristinsson, CTO are highly experienced IT infrastructure engineers who have protected customer data using Asigra since 2004 at Securstore (later KeepItSafe), an award-winning Asigra Partner.

Marketing used to be much easier. Get budget. Buy ad. Make claim. Sell product.

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Marketing used to be much easier. Get budget. Buy ad. Make claim. Sell product.
However, with the rise of the web, consumers became more skeptical. And things became more difficult for marketers. So in this MarketingSherpa blog post, we take a look at one of the most successful brands at capturing a compelling voice for skeptical consumers, and what marketers can learn from its success.

How we're harnessing nature's hidden superpowers | Oded Shoseyov

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What do you get when you combine the strongest materials from the plant world with the most elastic ones from the insect kingdom? Super-performing materials that might transform ... everything. Nanobiotechnologist Oded Shoseyov walks us through examples of amazing materials found throughout nature, in everything from cat fleas to sequoia trees, and shows the creative ways his team is harnessing them in everything from sports shoes to medical implants.

People Or Profit - What Makes Your Business Wealthy?

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People Or Profit - What Makes Your Business Wealthy? 
By Richard F. Libin, President, APB
 How do you measure wealth -- people or profit?  Most businesses will answer profit.  However, if your business is “people broke” it’s also going to be “profit broke,” if not immediately, soon. The fastest way to increasing profits is by building the people wealth of your business.

Cloud use increases attack surface up to 100-fold; companies fail to keep up with flood of threats

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Companies’ attackable surface area has increased by a factor of two to 100 times as CIOs have started migrating corporate information from traditional data centers to a cloud infrastructure, boosting server workloads, according to a recent research.

NEW! Negotiating the Impossible

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We all experience emotionally challenging conflicts and negotiations. Whether you are negotiating with your board or with your family, over internal resources or with external partners, as the buyer or as the seller, emotions can turn an otherwise productive negotiation into an unprofitable disaster.It does not have to be that way. In this interactive workshop,
The post NEW! Negotiating the Impossible appeared first on PON - Program on Negotiation at Harvard Law School.

The history of African-American social dance | Camille A. Brown

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Why do we dance? African-American social dances started as a way for enslaved Africans to keep cultural traditions alive and retain a sense of inner freedom. They remain an affirmation of identity and independence. In this electric demonstration, packed with live performances, choreographer, educator and TED Fellow Camille A. Brown explores what happens when communities let loose and express themselves by dancing together.

How to Turn Cold Leads into Warm Leads

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How to Turn Cold Leads into Warm Leads
By Mike Brooks, www.MrInsideSales.com
Staring at a list of cold names you have to call can be discouraging.  Calling those names and leaving voice mails that never get returned is also discouraging.  And finally reaching someone only to be quickly blown off can be downright heart breaking!  Don’t you wish there was a way to turn cold names into warm leads? 
There is!

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