So Glad I Met the @InfoGraphicTeam

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Infographics are a great way to convey information and data visually to a broad audience and make your content easily shareable. As part of an overall branding, marketing and, syndication strategy, infographics are a great tool. The infographic helps to simplify your message through visuals, making it easier to understand, and empowers others to share and […]

Email Marketing: Necessity is the mother of invention

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Google’s updates to products and services have created an arms race as marketers struggle to keep up, stay relevant and remain in customers' inboxes. Read on to learn more about how Paul Ramirez, Vice President of Operations, and Ryan Blomberg, Director of Engineering, both of Eventful, have refined their email strategy to keep pace with Google updates.

Content Marketing: Optimizing the newsletter offering for CNET

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For Diana Primeau, Director of Member Services at CNET, creating a strong portfolio of email newsletters that resonated with and engaged CNET’s audience was her goal.

In this brief video excerpt from Diana’s MarketingSherpa MarketingExperiments Optimization Summit 2013 presentation, see how she began the process of increasing engagement with CNET’s audience through valuable, relevant content.

Leading in a world of intensifying speed, complexity and paradox

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Extremists gained ground in last week’s European Parliamentary elections. Violence is escalating in Ukraine. Economic inequality and political polarization are on the rise across the West.  And yet, business leaders looking for safe investment destinations are now more likely to bet on the mature economies of Europe and North America, notwithstanding the Great Recession, than on the Emerging Market darlings of prior years. Mature economies are tested and familiar. Unlike many large emerging markets, their macro-economic data and financial disclosures are considered more reliable.

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