Multichannel Marketing: 3 tips to help take your e-commerce global

Achieving e-commerce growth in a global marketplace is tough for any organization. This is especially true when you consider the increasing complexity of global e-commerce coupled with the challenges of reaching new regional customer bases that are different than your existing customers.

Read this MarketingSherpa Blog post to learn three tips based on how Tom Davis, Global Head of E-commerce, Puma, used a multichannel marketing approach to successfully position Puma’s e-commerce initiative worldwide.

An Augmented Reality Mirror Lets You Test Makeup Without Putting It On

Thanks to this slick augmented reality mirror, if you happen to find yourself in Sephora’s makeup store while visiting Milan, Italy, you’ll have the rare opportunity to try on almost every shade of eyeshadow the company sells, without ever putting any of it on your face. The mirror was created by a company called ModiFace, [...]

The Lessons of Diplomacy

Max Bazerman has had extensive experience teaching corporation's executive negotiation courses. In addition to the faculty and students, some of his sessions have been attended by high level former diplomats who had worked on cases discussed in class. The diplomats were invited, where appropriate, to provide insight into local customs, changing politics, and business norms. They provided that knowledge - and much more.

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