How Small Firms Can Make Customers Feel Safe Online

Submitted by on

By Javier Espinoza It's hard enough for big companies to reassure customers that their sites are safe from hackers. So how do small companies make people feel safe?Simply having a site that's well protected against attacks isn't enough, especially when small businesses seem like much easier targets than big operators.

Looking for Financing? You Might Try Your Old Boss.

Submitted by on

By Elizabeth Garone You've asked your family and friends for startup cash. You've asked lenders. You've asked venture investors.How about turning to somebody who used to sign your paycheck?When it comes to funding a startup, few people consider looking to their former employers—but experts say they can be a terrific resource. An old boss knows what an entrepreneur can do on the job and may be much more sympathetic than a loan officer or VC.

Franchise Tries to Lure Potential Buyers With Crowdfunding

Submitted by on

By Neil Parmar A frozen-yogurt chain is trying to spark interest among potential buyers with a new take on crowdfunding.Late last year, Forever Yogurt Franchise Co. launched a platform called CrowdFranchise.com, where franchises can fund new outlets by letting multiple people buy ownership stakes and thereby pay a lot less than they would for a whole store. Forever Yogurt, which operates more than 20 locations in the U.S. and China, has secured $650,000 for a new store in Chicago.

Shoe Designer Refused to Compromise on Comfort

Submitted by on

Sometimes a great idea comes after a lot of soul-searching. Or, in the case of Anyi Lu, sole-searching.Having worked as a chemist first at DuPont and then at Chevron, Ms. Lu spent several years suffering in uncomfortable shoes. "I was usually working in a factory, on my feet, and chasing people up throughout the day," she explains, "but then I'd also need to be in meetings with executives throughout the day, so I'd need to dress professionally."Ms.

How Partner Scorecarding Can Build a More Efficient and Effective Channel

Submitted by on

In today’s market and especially in the channel, there are so many different resources available.  How do you ensure that the resource (or partner) you are putting time and budget into is performing? You may have stars that are bringing in the majority of your revenue and you may have a number of partners who […]The post How Partner Scorecarding Can Build a More Efficient and Effective Channel appeared first on Channel Maven Consulting.

Are you willing to share your cloud?

Submitted by on

Cloud computing has had stupendous growth recently. While organizations are continuously realizing the enormous benefits of adopting cloud in its various forms—like software as a service (SaaS), platform as a service (PaaS) or infrastructure as a service (IaaS)—it’s time to think about what more can be done with cloud. Where else and in what other forms can we deploy it? After the recession of 2008-2009, various industrial sectors in India underperformed. The automotive, oil and…
Continue reading

What is Digital Marketing? Depends on Whom You Ask

Submitted by on

Are you a digital marketer? Does your company do digital marketing? Chances are, you'll get a "yes" or "no" to those questions, but the meaning behind them will vary a lot. Generally, we're talking about online marketing, but there are a lot of possibilities, as you can see in Gartner's Digital Marketing Transit Map, and most marketers focus on at least one or two disciplines. So how can businesses distinguish between all of the flavors of digital marketing and find the best match for their needs?

Pages