Prospecting: How to Identify Your Targeted Audience

 
 
 
 
SALES QUESTION:
 
"My inside sales team needs to do a better job at generating targeted leads but trying to get them to prospect is like pulling teeth. Any suggestions?"
 
 
 
 
 
SalesBuzz Answer:
 
I remember like it was yesterday when I started working for a company that I was really excited about, and on day one, my new boss told me I would need to prospect for leads. My enthusiasm was immediately replaced with dread and fear. 

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