Why Big Data Fails Entrepreneurs

Even the noise around big data noise has grown tiresome for most entrepreneurs, who just want to get their companies built and hope data can help. While collecting and storing data is starting to reach maturity, the ways businesses use this data are still too-often a pricy experiment that ends in a fail.

It Pays to Put Your Team in a Good Mood

Three-member teams on which at least 1 person was in a good mood were more than twice as likely to collectively solve a murder-mystery puzzle as teams on which all members were in neutral moods, according to an experiment by Kyle J. Emich of Fordham University. That’s because people in good moods are more likely to seek information from others and to share their own knowledge. So if you start a meeting with a funny... More »

Ecommerce: 2 tips to help small businesses navigate multichannel marketing

We interviewed marketers and industry experts from large businesses at the MarketingSherpa Media Center at IRCE. But, we heard from small businesses, too. In this MarketingSherpa Blog post, watch an interview with one of those small business owners on how to navigate the complex world of multichannel marketing.

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