5 lessons from a MCDonalds wrapper

1) How are we doing ? For a fast food restaurant, McDonalds pays a lot of attention to feedback. They have placed messages on wrappers, on cash counters and decals in strategic places so you are sure to find it if ever you are not satisfied.2) Well timed themeIt's soccer season. It must be a huge logistical project to get this to all the stores. McD seems to be very good at these campaigns.3) Use of QR codes to provide nutritional information and also game codes, saves space on the wrappers.4) smart use of domain names : golmcd.com and mcdonegoal,com.

Channel Partner Recruitment Challenged? Learn from the Experts How to Recruit Partners for the Longterm

Looking to recruit partners for the long term? How can you make sure your channel partner recruitment strategy is working? How do you know if you will be a good fit for one another? With mobility, technology and access to recruitment resources, answering these questions is easier than ever. So why are you still having […]The post Channel Partner Recruitment Challenged? Learn from the Experts How to Recruit Partners for the Longterm appeared first on Channel Maven Consulting.

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We are in the midst of one of the most disruptive and transformative times that the information technology world has seen in decades. The challenge for many IT department heads is discovering the best way to lead and adapt in a scalable and sustainable way during this tremendous time of...

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Exploration, experimentation, and innovation. All fabulous pursuits in their own rights, but what about real-world application? From food to fuel, what are people doing with all these new bio discoveries? In this video from our June 17 Techonomy Bio conference, David Kirkpatrick moderates a discussion with Stewart Brand of Global Business Network, Jim Flatt of Geneva Bio and Synthetic Genomics, Inc., Steve Levine of Dassault Systèmes, and Floyd Romesberg of The Scripps Research Institute.

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