To Many Businesses, Social is Still a Campaign-Based Tactic

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      To many businesses, social is still a campaign-based tactic, viewed and managed separately from business operations. This is flawed thinking. Social media marketing needs to be woven into the fabric of all marketing and communications channels, and strategically managed from a 360-degree perspective. Why? Because social communication has worked its way into […]

Secrets From The FBI: How To Spot And Really Nail A Liar

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A couple of days ago, my friend Philippe tried to pull off a barefaced lie to me with such stunning conviction that, had I not been in possession of an impeccable memory, I’d have been duped. “Wow,” I dryly observed, half impressed to be in the midst of such prodigious acting talent, “Robert de Niro must be taking notes.”

Off The Streets And Into The Boardroom: Encouraging Urban Millenial Entrepreneurs

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A prior generation might call them "cocky."  Millenials have a confidence that not only can they be their own boss, many feel they have to strike out on their own. But what is driving this - it is certainly more than just "money."

Is Google Wriggling Out Of Right To Be Forgotten?

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The European ruling that suggests companies and individuals can opt to have the right to be forgotten, in other words have certain things removed from public view in Google searches, is relevant to entrepreneurs and IT professionals  alike. For an incoming generation, Google and search are the same word. If something vanishes from Google, it's gone

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