What Do You Sell When No One Is Buying?

I was sitting in a Starbucks drinking a red eye. It was going to be a long day and I needed to be prepared; the client I would be visiting was struggling to find a product-development focus. They had developed numerous products, always thinking they were close to a breakthrough, only to discover that something was missing when it came time to put them in the market. Either the product missed the client need, or the positioning was off, or the product didn’t achieve the success they had hoped for.

Gallup: Want To Grow Your Business? Treat Your Customers Well

A Gallup Poll study released on June 23, 2014 echoed what my company has consistently found in its own research: namely that engaged and pleasant sales associates have a far greater impact on company performance than price, promotion, or social media.  The study goes a step further to observe that organic growth in consumer-facing industries can only happen when fully engaged customers are invested in the business’s brand.

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