The stock of companies whose top executives or major shareholders were friends of Nicolas Sarkozy outperformed other firms’ stock by 3% after Sarkozy’s election as president of France.

Customers need the right mental model to understand why they need your product.

Back in April of this year, I wrote a piece entitled A View To A Thrill: Why Marketers Need To Get Visual, Fast. The article essentially served as a not-to-gentle reminder (at least that was its intent) to those in marketing and advertising of the power of the visual when it comes to reaching and engaging consumers. What […]

One common misconception of haggling is that it must focus only on a single issue: price.
Although price might be the most important issue at stake, you could sweeten the deal for both sides by discussing other issues, such as delivery, financing, and the possibility of repeat business.

You can open up such opportunities through direct questioning or by making what Malhotra and Bazerman call contingent concessions—concessions that you link to specific actions by the other party.

Email marketing has emerged as a staple in ecommerce as countless companies now utilize the channel to flood inboxes with a galaxy of promotions and product offers. Check out this MarketingSherpa Blog post learn more about three marketing resources you can use to aid your email marketing efforts.