#SMTShorts: Ted Rubin on “Return on Relationship” vs. “Return on Investment”

Social Media Today Published on Jul 16, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, explains the difference between “return on relationship” and “return on investment.” #SMTShorts is a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less.   https://www.youtube.com/watch?v=udcNKs6elHc

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